Brand Manager, Innovation & Growth

Hershey Company; Hershey (PA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health & Wellbeing

Financial Security

Time Off & Flexibility

Growth & Development

Job summary

The Hershey Company is seeking a Brand Manager, Innovation, to identify consumer-led growth opportunities and develop initiatives across Insights, R&D, Sales, Finance, and Supply Chain.

You will lead cross-functional teams through Hershey’s stage-gate process from discovery to commercialization, analyze market dynamics, and translate data into actionable recommendations while shaping iconic brands. MBA is required; relocation options available.

Qualifications

• 3+ years in Brand Management, Innovation, Marketing, Consumer Insights, Strategy, or related field.
• Proven ability to manage multiple projects in a dynamic environment with cross-functional influence.
• MBA required; strong analytical and communication skills.

Responsibilities

• Identify consumer-led growth opportunities and develop initiatives across Insights, R&D, Sales, Finance, and Supply Chain.
• Lead cross-functional teams through stage-gate processes from discovery to commercialization.
• Analyze trends and translate data into actionable business recommendations to grow market share.
• Collaborate with internal partners and external agency teams to drive project success.
• Support achievement of business growth and profitability objectives while developing general management capabilities.

Skills

Brand Management

Innovation

Marketing

Consumer Insights

Strategy

Cross-functional Leadership

Project Management

Communication

Education

MBA

Job description

The Hershey Company is seeking a Brand Manager, Innovation, to identify consumer-led growth opportunities and develop initiatives across Insights, R&D, Sales, Finance, and Supply Chain.

You will lead cross-functional teams through Hershey’s stage-gate process from discovery to commercialization, analyze market dynamics, and translate data into actionable recommendations while shaping iconic brands. MBA is required; relocation options available.