Senior Manager, Chocolate Packtypes & Growth Strategy

Hershey Company; Hershey (PA); On-site; USD 130,000 - 180,000; Full time

Benefits offered by this job

Health coverage

401(k) with match

Paid time off

Career development

Job summary

The Hershey Company is seeking a Senior Manager, Packtypes (Chocolate) to lead Price-Pack Architecture strategies across the U.S. Chocolate portfolio.

You will identify growth opportunities and optimize portfolio architecture. Collaborate with Marketing, Commercial, Sales, Insights, Finance, Operations, R&D, and Supply Chain to translate consumer insights into strategic recommendations and drive profitable growth.

Qualifications

• 7+ years experience in Growth Marketing, Commercial Strategy, or related fields.
• Proven ability to lead cross-functional projects and influence outcomes.
• Strong analytical, strategic thinking, and business planning skills.

Responsibilities

• Develop Price-Pack Architecture strategies for the Chocolate portfolio.
• Identify whitespace opportunities through analysis of consumer, shopper, customer, and marketplace insights.
• Support portfolio optimization through assortment, package format, merchandising, and value architecture recommendations.
• Develop strategic recommendations that balance consumer needs with commercial and financial objectives.
• Monitor category, consumer, and marketplace trends to inform long-term portfolio strategy and growth opportunities.
• Lead strategic packtype initiatives through the stage-gate process for key Chocolate growth platforms.

Skills

Growth Marketing

Commercial Strategy

Category Management

Packtype Strategy

Innovation

Cross-functional leadership

Job description

The Hershey Company is seeking a Senior Manager, Packtypes (Chocolate) to lead Price-Pack Architecture strategies across the U.S. Chocolate portfolio.

You will identify growth opportunities and optimize portfolio architecture. Collaborate with Marketing, Commercial, Sales, Insights, Finance, Operations, R&D, and Supply Chain to translate consumer insights into strategic recommendations and drive profitable growth.