Senior Manager, Reese’s Growth & Innovation Strategy

The Hershey Company; Hershey (PA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Health benefits

401(k) with company match

Paid time off

Flexible working where applicable

Job summary

The Hershey Company is a leading snacks company with iconic brands like Hershey’s, Reese’s, and KitKat®. We are seeking a Senior Manager, Chocolate Demand Creation Strategy (DCS) - Reese's to drive growth through consumer insight, strategic planning, and cross-functional leadership across marketing, insights, and R&D.

This role shapes long-term brand and business performance. As a senior leader, you will translate market intelligence into actionable strategies, lead a team of marketers, and

Qualifications

• Minimum 7 years of progressive experience in brand management, marketing, innovation, strategy, consumer insights, or related business functions.
• Experience developing and executing growth strategies, innovation pipelines, and brand initiatives.
• Demonstrated ability to lead complex cross-functional projects and influence decision-making across multiple stakeholder groups.
• Experience leading, coaching, or developing teams preferred.
• Strong strategic thinking, analytical, and business acumen skills.
• Excellent verbal, written, and presentation communication skills with experience presenting to senior leadership.
• Experience utilizing syndicated data and consumer insights tools (e.g., Circana, Numerator) preferred.
• Proven ability to manage multiple priorities, drive results, and create business value in a fast-paced environment.

Responsibilities

• Lead the development of consumer-grounded growth strategies that address emerging trends, unmet consumer needs, and marketplace opportunities for the Reese's brand.
• Identify, evaluate, and prioritize whitespace opportunities through analysis of consumer behavior, category trends, competitive activity, and retail dynamics.
• Drive innovation initiatives from discovery and concept development through commercialization, ensuring alignment with brand strategy and business objectives.
• Partner closely with Insights, R&D, Supply Chain, Commercial, Finance, and external agency partners to develop and execute integrated growth plans.
• Lead cross-functional teams and influence stakeholders across the organization to ensure successful execution of strategic initiatives.
• Develop compelling recommendations and present strategic opportunities, business cases, and investment priorities to senior leadership.
• Monitor consumer, category, competitive, and retail trends to inform future brand strategy and innovation roadmaps.
• Direct external agency, research vendor, and supplier partnerships to generate insights and accelerate growth initiatives.
• Lead, coach, and develop a team of marketers while fostering a culture of innovation, collaboration, and accountability.
• Leverage data, analytics, and syndicated market information to evaluate opportunities, measure performance, and optimize business decisions.

Skills

Brand management

Marketing strategy

Leadership

Cross-functional collaboration

Data analytics

Presentation to leadership

Strategic thinking

Education

Bachelor's degree

MBA

Tools

Circana

Numerator

Job description

The Hershey Company is a leading snacks company with iconic brands like Hershey’s, Reese’s, and KitKat®. We are seeking a Senior Manager, Chocolate Demand Creation Strategy (DCS) - Reese's to drive growth through consumer insight, strategic planning, and cross-functional leadership across marketing, insights, and R&D.

This role shapes long-term brand and business performance. As a senior leader, you will translate market intelligence into actionable strategies, lead a team of marketers, and