Sr Manager DCS Chocolate Reese's

Hershey Company; Hershey (PA); On-site; USD 120,000 - 165,000; Full time

Benefits offered by this job

Health & Wellbeing

Financial Security

Time Off & Flexibility

Growth & Development

Job summary

The Hershey Company in Hershey, PA is seeking a Senior Manager, Chocolate Demand Creation Strategy (DCS) – Reese's to lead growth initiatives for the Reese's brand. You will identify trends, uncover whitespace opportunities, and drive cross-functional innovation from concept to commercialization with Finance, R&D, and Supply Chain partners.

You will lead a team of marketers, influence senior leaders, and translate market intelligence into actionable strategies that deliver enterprise impact and

Qualifications

• Minimum 7 years of progressive experience in brand management, marketing, innovation, strategy, or consumer insights.
• Experience leading growth strategies and brand initiatives across cross-functional teams.
• Strong presentation and stakeholder management skills.

Responsibilities

• Lead consumer-grounded growth strategies for the Reese's brand.
• Identify whitespace opportunities using consumer behavior and category trends.
• Drive innovation from discovery through commercialization with cross-functional partners.
• Lead and develop a team of marketers and influence senior leadership.
• Leverage data and market intelligence to drive strategic decisions.

Skills

Brand management

Marketing leadership

Customer insights

Education

Bachelor's degree

MBA preferred

Tools

Circana

Numerator

Job description

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Sr Manager DCS Chocolate Reese's

Posted Date: Sep 4, 2026

Requisition Number: 130254

Location: Hershey, PA

Why Hershey:

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

About The Hershey Company

The Hershey Company is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.

Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

How will you fit in the big picture?

The Senior Manager, Chocolate Demand Creation Strategy (DCS) - Reese's is responsible for leading strategic, consumer-grounded growth initiatives that drive long-term brand and business performance. This role develops and executes growth strategies by identifying emerging consumer trends, unmet needs, competitive dynamics, and whitespace opportunities across the snacking and confectionery landscape. The position leads innovation and brand-building initiatives from discovery and ideation through commercialization, partnering closely with cross-functional teams to deliver enterprise-impacting results.

As a senior leader, this role combines deep marketing expertise, consumer insight, business strategy, and innovation leadership to shape future growth opportunities for the Reese's brand. The role influences senior stakeholders, leads a team of marketers, and translates complex market intelligence into actionable business strategies that drive sustainable growth.

What will you do?

• Lead the development of consumer-grounded growth strategies that address emerging trends, unmet consumer needs, and marketplace opportunities for the Reese's brand.
• Identify, evaluate, and prioritize whitespace opportunities through analysis of consumer behavior, category trends, competitive activity, and retail dynamics.
• Drive innovation initiatives from discovery and concept development through commercialization, ensuring alignment with brand strategy and business objectives.
• Partner closely with Insights, R&D, Supply Chain, Commercial, Finance, and external agency partners to develop and execute integrated growth plans.
• Lead cross-functional teams and influence stakeholders across the organization to ensure successful execution of strategic initiatives.
• Develop compelling recommendations and present strategic opportunities, business cases, and investment priorities to senior leadership.
• Monitor consumer, category, competitive, and retail trends to inform future brand strategy and innovation roadmaps.
• Direct external agency, research vendor, and supplier partnerships to generate insights and accelerate growth initiatives.
• Lead, coach, and develop a team of marketers while fostering a culture of innovation, collaboration, and accountability.
• Leverage data, analytics, and syndicated market information to evaluate opportunities, measure performance, and optimize business decisions.

Experience

• Minimum 7 years of progressive experience in brand management, marketing, innovation, strategy, consumer insights, or related business functions.
• Experience developing and executing growth strategies, innovation pipelines, and brand initiatives.
• Demonstrated ability to lead complex cross-functional projects and influence decision-making across multiple stakeholder groups.
• Experience leading, coaching, or developing teams preferred.
• Strong strategic thinking, analytical, and business acumen skills.
• Excellent verbal, written, and presentation communication skills with experience presenting to senior leadership.
• Experience utilizing syndicated data and consumer insights tools (e.g., Circana, Numerator) preferred.
• Proven ability to manage multiple priorities, drive results, and create business value in a fast-paced environment.

Education

• Bachelor's degree required.
• MBA or other relevant advanced degree preferred.

Benefits and Perks

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.

• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
• Growth & Development: Career development programs, learning opportunities, and internal mobility

Benefits may vary based on role, location, and eligibility.

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.

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