Senior Manager, Chocolate Packtype Strategy

The Hershey Company; Hershey (PA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Health & Wellbeing

401(k) with company match

Paid time off

Flexible working

Job summary

The Hershey Company is seeking a Senior Manager, Packtypes (Chocolate) to lead Price-Pack Architecture and portfolio strategy across the U.S. Chocolate portfolio.

You will identify whitespace, build compelling business cases, and partner with Marketing, Sales, Insights, Finance, and Operations to translate consumer insights into profitable growth. You will coach and develop a cross-functional team, drive stage-gate initiatives for growth platforms, and ensure alignment with business objectives

Qualifications

• 7+ years experience in Growth Marketing, Commercial Strategy, Category Management, Packtype Strategy, Innovation, or related fields.
• Demonstrated success leading cross-functional projects and influencing outcomes across multiple stakeholders.
• Strong analytical, strategic thinking, and business planning skill.
• Excellent communication and presentation abilities.

Responsibilities

• Develop and recommend Price-Pack Architecture strategies for the Chocolate portfolio.
• Identify whitespace opportunities through analysis of consumer, shopper, customer, and marketplace insights.
• Support portfolio optimization through assortment, package format, merchandising, and value architecture recommendations.
• Develop strategic recommendations that balance consumer needs with commercial and financial objectives.
• Monitor category, consumer, and marketplace trends to inform long-term portfolio strategy and growth opportunities.
• Lead strategic packtype initiatives through the stage-gate process for key Chocolate growth platforms.
• Build business cases and recommendations for innovation, renovation, and optimization opportunities.
• Monitor portfolio performance and recommend actions to drive growth, profitability, and category performance.
• Support annual business planning and long-range strategic planning processes.
• Translate complex data, insights, and business trends into clear recommendations for senior leadership.
• Partner with Commercial, Marketing, Sales, Insights, Finance, Operations, Supply Chain, and R&D teams to advance strategic initiatives and guide key packtype decisions.
• Facilitate alignment across stakeholders and drive decision-making on complex projects.
• Lead cross-functional project teams to deliver initiatives on time and against business objectives.

Skills

Growth Marketing

Commercial Strategy

Category Management

Packtype Strategy

Innovation

Cross-functional leadership

Analytics

Education

Bachelor's degree

MBA

Job description

The Hershey Company is seeking a Senior Manager, Packtypes (Chocolate) to lead Price-Pack Architecture and portfolio strategy across the U.S. Chocolate portfolio.

You will identify whitespace, build compelling business cases, and partner with Marketing, Sales, Insights, Finance, and Operations to translate consumer insights into profitable growth. You will coach and develop a cross-functional team, drive stage-gate initiatives for growth platforms, and ensure alignment with business objectives