Senior Brand Growth Leader

Keurig Dr Pepper; San Francisco (CA); On-site; USD 131,000 - 180,000; Full time

Job summary

Keurig Dr Pepper in Frisco, Texas, is seeking a Senior Brand Manager to lead a dynamic portfolio of brands, drive growth initiatives, and partner with cross-functional teams to unlock commercial impact.

The ideal candidate has 5+ years in brand management or general management, MBA is preferred, and a proven ability to translate insights into business action. Relocation to the Greater Dallas area with 10%-15% travel is required.

Qualifications

• Bachelor's degree required; MBA preferred.
• 5+ years of brand management, marketing, or general management experience.

Responsibilities

• Develop brand and portfolio strategies that define long-term vision, growth priorities, and business objectives.
• Identify and evaluate growth opportunities through consumer insights, market trends, competitive analysis, and business performance metrics.
• Lead annual and multi-year planning efforts, including prioritization of investments and resource allocation across key initiatives.
• Partner with insights, communications, innovation, sales, and commercial teams to develop and execute growth-driving programs.
• Own integrated marketing strategies from development through execution, optimization, and measurement.
• Work closely with agency and external partners to deliver impactful campaigns and consumer experiences.
• Champion growth initiatives and influence stakeholders across functions and leadership levels.
• Collaborate with commercial and customer teams to drive sustainable business performance and marketplace execution.
• Support and manage strategic partnerships, ensuring alignment with broader business and brand objectives.

Skills

Brand management

Strategic thinking

Cross-functional leadership

Data-driven decision making

Communication

Education

Bachelor's Degree

MBA

Job description

Keurig Dr Pepper in Frisco, Texas, is seeking a Senior Brand Manager to lead a dynamic portfolio of brands, drive growth initiatives, and partner with cross-functional teams to unlock commercial impact.

The ideal candidate has 5+ years in brand management or general management, MBA is preferred, and a proven ability to translate insights into business action. Relocation to the Greater Dallas area with 10%-15% travel is required.