Senor Manager, Category Commercialization

Keurig Dr Pepper Inc.; Frisco (TX); On-site; USD 131,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401k with company match

Paid Time Off

Tuition Reimbursement

Mileage Reimbursement

Job summary

Keurig Dr Pepper is seeking a Sr Manager of Category Commercialization & Channel Strategy to drive the WD brands across juice, sauce, mixers, and Drink mix from the Frisco HQ. You will align with Brand and NRS teams to identify growth opportunities and develop cross-functional category plans that resonate with shoppers and retailers.

In this role you will lead commercialization of new product innovations, build category selling stories, track performance, and support major meetings.

Qualifications

• 5+ years’ experience in Sales, Marketing, and/or Commercial leadership.
• Experience in consumer goods or retail products strongly preferred; beverage/snack knowledge is a plus.
• Bachelor’s degree from an accredited US or international university; MBA Preferred.
• Commercial strategy or Channel strategy development experience is preferred.

Responsibilities

• Collaborate with Brand, Supply Chain, Consumer/ Shopper Insights, Marketing, RGM and Category Management to identify and build a prioritized annual calendar of activities to deliver the annual commercial plan for assigned categories.
• Shepherd commercialization efforts for new product innovation and retail account specific product/pack innovation, ensuring retail readiness and launch excellence.
• Develop and execute channel priorities that define sales priorities, looks of Success and KPIs while driving organizational alignment.
• Represent the full category commercial perspective in all discussions across the enterprise.
• Build category selling stories and operating plans that support annual commercial plans for the WD selling organizations.

Skills

Commercial leadership

Sales

Marketing

Education

Bachelor’s degree

MBA preferred

Job description

The Sr Manager of Category Commercialization & Channel Strategy is responsible for leading the commercialization of Keurig Dr Pepper (KDP) Warehouse Direct (WD) brands across juice, sauce, mixers, and Drink mix. Your ultimate goal is to drive success with our shoppers, customers and partners by helping to drive a commercial WD strategy that is coherent across channels. The Sr Manager will be the driving force between the Brand and National Retail Sales (NRS) Teams by identifying growth opportunities and leveraging key insights/trends that lead to actionable brand and retail plans. Additionally, the Sr Manager will be responsible for collaborating with key cross functional teams and stakeholders, tracking category performance, building category selling materials, owning product commercialization, supporting major industry/sales meetings and reporting out to senior leaders. We are looking for a team player who has the ability to drive influence throughout the organization, enjoys building relationships cross functionally, exudes strategic acumen, takes full ownership of assigned projects and identifies growth opportunities.

The ideal candidate will bring 5 or more years of consumer-packaged goods (CPG) experience and will have led commercial efforts and or retail driven activities in the development, implementation, and measurement of category plans across the commercial organization. Knowledge of the beverage and or snack industry specifically would be considered a plus.

This role will be located in the KDP Frisco HQ office and will require up to 15% travel. This person will report to the Director – Category Commercialization & Channel Strategy of WD.

Responsibilities

The key areas of focus for this role include commercial planning, category assortment, innovation commercialization, and category sales growth strategy. Support the Director Category Commercialization & Channel Strategy with daily workload / projects. Main workstreams include AOP initiatives/projects, executional tracking and alignment of category activities

• Collaborate with Brand, Supply Chain, Consumer/ Shopper Insights, Marketing, RGM and Category Management to identify and build a prioritized annual calendar of relevant activities, programming, occasion/brand/price/pack/channel (OBPPC) tactics and tools required to deliver against the annual commercial plan for assigned categories
• Shepherd the commercialization efforts for new product innovation as well as retail account specific product or package innovation, ensuring retail readiness and launch excellence
• Develop and execute channel priorities that define sales priorities, looks of Success and KPIs while driving organizational alignment
• Represent the full category commercial perspective in all discussions/decisions across the enterprise
• Build compelling, best in class insights-based category selling stories and operating plans that support annual commercial plans for the KDP selling organizations (NRS and RTM) inclusive of brand initiatives, innovation, category drivers, right assortment, and merchandising
• Identify strategic opportunities by Channel and facilitate critical cross-functional linkages
• Track in year performance and determine tactical changes or additions to the commercial programming to address AOP goals
• Provide on-going leadership and support for company-wide and sales specific meetings i.e., WD Hot & Cold Webinar, NRS Quarterly Business Reviews, National Sales Meeting, customer AOP meetings, etc.

Total Rewards

• Salary range $130,700 - $180,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

Requirements

• Minimum 5 years’ experience Sales, Marketing, and/or Commercial leadership experience
• Experience in consumer goods or retail products strongly preferred, and beverage/ snack industry knowledge is a plus
• Bachelor’s degree from an accredited US or international university; MBA Preferred
• Commercial strategy or Channel strategy development experience is preferred

Core Competencies

• Ability to partner across multiple levels and functions of an organization to drive improvement in business performance
• Demonstrate problem solving skills and the ability to learn and adapt quickly
• Self-motivated and driven with the ability to lead thinking and deliver results in a fast-paced and changing environment
• Tolerance for ambiguity and ability to resolve complex issues with clear commercial-centered solutions
• Excellent oral and written communication skills
• Demonstrated track record of driving sustainable results and problem solving
• Outstanding collaboration skills, with proven ability to work with multiple stakeholders across business lines to accomplish shared goals and manage expectations
• Team player with a "can do" attitude

Company Overview

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law