Senior Manager, Category Commercialization & Channel Strategy

Keurig Dr Pepper Inc.; Frisco (TX); On-site; USD 130,700 - 180,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k with company match

Tuition Reimbursement

Mileage Reimbursement

Annual bonus

Job summary

Keurig Dr Pepper Inc. is seeking a Sr Manager of Category Commercialization & Channel Strategy to drive the WD brands across juice, sauce, mixers, and Drink mix from the Frisco HQ. You will lead cross-functional efforts with Brand, Sales, Insights and Marketing to execute annual plans and enable launch readiness.

The role emphasizes strategic influence, data-driven decision making and aligned channel priorities across NRS and RTM, with up to 15% travel.

Qualifications

• Minimum 5 years’ experience in Sales, Marketing, and/or Commercial leadership.
• Experience in consumer goods or retail products; beverage/snack knowledge a plus.
• Bachelor’s degree; MBA preferred.
• Commercial or Channel strategy development experience.
• 5+ years of consumer packaged goods experience leading category plans across the commercial organization.

Responsibilities

• Collaborate with Brand, Supply Chain, Consumer/ Shopper Insights, Marketing, RGM and Category Management to build a prioritized annual calendar of relevant activities and tools to deliver against the annual commercial plan for assigned categories.
• Shepherd the commercialization for new product innovation and account-specific product/packaging innovation, ensuring retail readiness and launch excellence.
• Develop and execute channel priorities that define sales priorities, looks of success and KPIs while driving organizational alignment.
• Represent the full category commercial perspective in all discussions/decisions across the enterprise.
• Build compelling, insights-based category selling stories and operating plans that support annual commercial plans for the NRS and RTM selling organizations.
• Identify strategic opportunities by Channel and facilitate cross-functional linkages.
• Track in-year performance and determine tactical changes to address AOP goals.
• Provide on-going leadership and support for company-wide and sales meetings such as WD Hot & Cold Webinar, NRS Quarterly Business Reviews, National Sales Meeting, customer AOP meetings.

Skills

Cross-functional leadership

Strategic thinking

Analytical skills

Problem solving

Education

Bachelor’s degree

MBA preferred

Job description

Job Overview

The Sr Manager of Category Commercialization & Channel Strategy is responsible for leading the commercialization of Keurig Dr Pepper (KDP) Warehouse Direct (WD) brands across juice, sauce, mixers, and Drink mix. Your ultimate goal is to drive success with our shoppers, customers and partners by helping to drive a commercial WD strategy that is coherent across channels. The Sr Manager will be the driving force between the Brand and National Retail Sales (NRS) Teams by identifying growth opportunities and leveraging key insights/trends that lead to actionable brand and retail plans. Additionally, the Sr Manager will be responsible for collaborating with key cross functional teams and stakeholders, tracking category performance, building category selling materials, owning product commercialization, supporting major industry/sales meetings and reporting out to senior leaders. We are looking for a team player who has the ability to drive influence throughout the organization, enjoys building relationships cross functionally, exudes strategic acumen, takes full ownership of assigned projects and identifies growth opportunities. The role will be located in the KDP Frisco HQ office and will require up to 15% travel.

Responsibilities

• Collaborate with Brand, Supply Chain, Consumer/ Shopper Insights, Marketing, RGM and Category Management to identify and build a prioritized annual calendar of relevant activities, programming, occasion/brand/price/pack/channel (OBPPC) tactics and tools required to deliver against the annual commercial plan for assigned categories
• Shepherd the commercialization efforts for new product innovation as well as retail account specific product or package innovation, ensuring retail readiness and launch excellence
• Develop and execute channel priorities that define sales priorities, looks of Success and KPIs while driving organizational alignment
• Represent the full category commercial perspective in all discussions/decisions across the enterprise
• Build compelling, best in class insights‑based category selling stories and operating plans that support annual commercial plans for the KDP selling organizations (NRS and RTM) inclusive of brand initiatives, innovation, category drivers, right assortment, and merchandising
• Identify strategic opportunities by Channel and facilitate critical cross‑functional linkages
• Track in‑year performance and determine tactical changes or additions to the commercial programming to address AOP goals
• Provide on‑going leadership and support for company‑wide and sales specific meetings i.e., WD Hot & Cold Webinar, NRS Quarterly Business Reviews, National Sales Meeting, customer AOP meetings, etc.

Benefits & Compensation

• Salary range 130,700 - 180,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

Requirements

• Minimum 5 years’ experience Sales, Marketing, and/or Commercial leadership experience
• Experience in consumer goods or retail products strongly preferred, and beverage/snack industry knowledge is a plus
• Bachelor’s degree from an accredited US or international university; MBA preferred
• Commercial strategy or Channel strategy development experience is preferred
• 5 or more years of consumer packaged goods experience and led commercial and retail‑driven activities in the development, implementation, and measurement of category plans across the commercial organization

Core Competencies

• Ability to partner across multiple levels and functions of an organization to drive improvement in business performance
• Demonstrate problem solving skills and the ability to learn and adapt quickly
• Self‑motivated and driven with the ability to lead thinking and deliver results in a fast‑paced and changing environment
• Tolerance for ambiguity and ability to resolve complex issues with clear commercial‑centered solutions
• Excellent oral and written communication skills
• Demonstrated track record of driving sustainable results and problem solving
• Outstanding collaboration skills, with proven ability to work with multiple stakeholders across business lines to accomplish shared goals and manage expectations
• Team player with a can do attitude

EEO Statement

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law