Senior Local Offers & GTM Marketing Lead

T-Mobile; Frisco (TX); Hybrid; USD 109,000 - 197,000; Full time

Benefits offered by this job

Annual stock grants

Employee stock purchase plan

401(k)

Paid time off

Job summary

T-Mobile Fiber is seeking a Sr Commercial Marketing Manager, Local Offers & Playbook to bridge national Fiber Acquisition with local market execution. You will own the intake system and drive go-to-market activity across markets.

This is a hybrid role with in-office work required at least 3 days per week. This role blends program management with strategy, emphasizing organized processes and sharp local-market thinking for offer ideation and promotions.

Qualifications

• Bachelor’s degree plus 7 years of related work experience or advanced degree with 5 years.
• 7+ years in marketing, GTM, program/project management, or offer strategy, ideally within telecom, broadband, fiber, or a related fast-paced consumer industry.
• Hands-on experience managing intake and workflows in Asana or a comparable project/work management tool.
• A track record of juggling multiple concurrent workstreams across markets or regions without losing sight of the details.
• Comfort contributing real ideas to offer and promotional strategy — this is an ideation partner role, not just a tracker of other people's work.
• Strong cross-functional collaboration skills; ability to build trust quickly with Marketing, Product, Pricing, and Channel partners.
• Clear, concise communication skills, written and verbal, including comfort presenting status and recommendations to leadership.
• Background supporting local or regional marketing strategy preferred.
• Exposure to offer/pricing modeling or promotional strategy work preferred.
• Must be at least 18 years of age and legally authorized to work in the United States.

Responsibilities

• GTM & Program Management: Own the system of record for T-Fiber's local GTM work — managing intake, prioritization, timelines, and status across every active market initiative.
• Lead offer planning and strategy for T-Mobile Fiber, developing pricing, promotions, and product positioning that align with business goals.
• Assist partners in the annual and quarterly planning cycles.
• Assess business models and make data-informed decisions, maintaining offers and tactics through their natural lifecycle.
• Develop and maintain a local offers playbook enabling delivery of local targets, tracking financial performance, lift and market reception.
• Be the single point of accountability for how requests move from ask to execution, keeping cross-functional partners aligned on scope, owners, and deadlines.
• Local Offer Ideation: Partner directly with the Fiber Acquisition Team and the Regional Team to develop offer concepts tailored to specific fiber markets.
• Help translate hyper-local market conditions into targeted offer and promotional recommendations.
• Cross-Functional Coordination: Work across Marketing, Product, Pricing, Analytics, and Channel teams to socialize local offer ideas, gather input, and drive them toward a decision.
• Serve as a trusted liaison between the T-Fiber team and broader Commercial Marketing, ensuring local-market needs are represented in national planning conversations.
• Reporting & Visibility: Provide regular, clear status reporting to leadership on the local GTM pipeline, offer ideation progress, and intake volume/health.
• Process Improvement: Spot friction in the intake-to-execution process and drive continual improvements on how we plan and track work.

Skills

GTM Operations

Local Offer Ideation

Playbook Management

Execution Discipline

Education

Bachelor's degree plus 7 years of related experience

Advanced degree with 5 years of related experience

Tools

Asana

Job description

T-Mobile Fiber is seeking a Sr Commercial Marketing Manager, Local Offers & Playbook to bridge national Fiber Acquisition with local market execution. You will own the intake system and drive go-to-market activity across markets.

This is a hybrid role with in-office work required at least 3 days per week. This role blends program management with strategy, emphasizing organized processes and sharp local-market thinking for offer ideation and promotions.