GTM & Campaign Lead, Field Marketing

T-Mobile; Central City (CO); Remote; USD 104,000 - 188,000; Full time

Benefits offered by this job

Annual stock grant

Employee stock purchase plan

401(k) matching

Job summary

T-Mobile Fiber market role focuses on end-to-end seasonal campaigns and field activation. You will translate national briefs into regionally executable playbooks, own campaign calendars, and coordinate with national and field teams to ensure timely, measured launches.

The role blends strategic GTM planning with hands-on field readiness delivery. Ideal candidates bring 5+ years in marketing or GTM, a Bachelor’s degree, and strong cross-functional collaboration skills in a fast-paced telecom

Qualifications

• Bachelor's degree and 7 years of related work experience, or equivalent combination.
• 5+ years in marketing, GTM, or field operations with translation experience.
• Proven track record owning seasonal or campaign programs end-to-end.
• Strong project management with hard deadlines and cross-functional dependencies.
• Ability to distill national strategy into clear local guidance.
• Experience in telecom, broadband, or subscription-based consumer business preferred.

Responsibilities

• Seasonal Campaign Planning & Execution: own field marketing strategy for major seasonal campaigns and translate briefs into field playbooks.
• GTM Translation — National to Field: develop field-readiness packages and ensure timely execution.
• Cross-Functional Coordination: align stakeholders across Field Marketing, MAMs, and Regional Leads.
• Campaign Calendars: build calendars with dates, budgets, and market customization.
• Performance tracking: monitor orders, conversions, and CPA; inform next cycle planning.

Skills

Campaign planning

GTM translation

Field marketing

Project management

Cross-functional collaboration

Strategic thinking

Communication

Industry knowledge: telecom/tech

Analytical mindset

Adaptability

Education

Bachelor's degree

Job description

T-Mobile Fiber market role focuses on end-to-end seasonal campaigns and field activation. You will translate national briefs into regionally executable playbooks, own campaign calendars, and coordinate with national and field teams to ensure timely, measured launches.

The role blends strategic GTM planning with hands-on field readiness delivery. Ideal candidates bring 5+ years in marketing or GTM, a Bachelor’s degree, and strong cross-functional collaboration skills in a fast-paced telecom