Fiber Local Offers Lead - GTM & Playbook Strategy

T-MOBILE USA, Inc.; Overland Park (KS); Hybrid; USD 131,000 - 237,000; Full time

Job summary

T-Mobile USA, Inc. is seeking a Sr Commercial Marketing Manager, Local Offers & Playbook for Fiber. This hybrid role anchors local GTM work, owns intake and execution, and partners with Fiber Acquisition to shape market-specific offers. You’ll blend program management with strategic ideation to win markets block by block.

Requires 7+ years in marketing/GTM, strong cross-functional skills, and experience in managing multi-market campaigns. In-office presence is required at least 3 days per week.

Qualifications

• Bachelor's degree with 7+ years in marketing, GTM, or program management.
• 7+ years in marketing, GTM, program management, or offer strategy in fast-paced industries.
• Hands-on experience with intake/workflow tools like Asana.

Responsibilities

• GTM & Program Management: own the system of record for local GTM work, manage intake and timelines.
• Lead offer planning and strategy for Fiber, align pricing, promotions and positioning.
• Support annual and quarterly planning cycles with partners.
• Assess models, maintain offers and drive lifecycle tactics.
• Develop a local offers playbook and track financial performance.
• Coordinate cross-functionally with Marketing, Product, Pricing, Analytics, and Channel.

Skills

GTM Operations

Local Offer Ideation

Playbook Management

Execution Discipline

Education

Bachelor's degree + 7 years

Advanced degree + 5 years

Tools

Asana

Job description

T-Mobile USA, Inc. is seeking a Sr Commercial Marketing Manager, Local Offers & Playbook for Fiber. This hybrid role anchors local GTM work, owns intake and execution, and partners with Fiber Acquisition to shape market-specific offers. You’ll blend program management with strategic ideation to win markets block by block.

Requires 7+ years in marketing/GTM, strong cross-functional skills, and experience in managing multi-market campaigns. In-office presence is required at least 3 days per week.