Fiber Local Offers Marketing Lead & Playbook Architect

T-MOBILE USA, Inc.; Frisco (TX); Hybrid; USD 109,000 - 197,000; Full time

Benefits offered by this job

Stock grants

Employee stock purchase plan

401(k)

Paid time off

Paid holidays

Medical insurance

Dental insurance

Vision insurance

Mobile service discounts

Home internet discounts

Job summary

T-Mobile USA, Inc. is seeking a Sr Commercial Marketing Manager, Local Offers & Playbook to connect national Fiber Acquisition strategies with market-level execution.

You will manage intake, shape local offers, and drive cross-functional alignment across Marketing, Product, Pricing, Analytics, and Channel teams. The role blends program management with strategic ideation, requiring strong organization and creativity to deliver locally relevant offers and a living playbook.

Qualifications

• Bachelor's degree plus 7 years of related work experience or Advanced degree with 5 years of related experience.
• 7+ years of experience in marketing, GTM, program/project management, or offer strategy, ideally within telecom, broadband, fiber, or a related fast-paced consumer industry.
• Hands-on experience managing intake and workflows in Asana or a comparable project/work management tool.
• Track record of juggling multiple concurrent workstreams across markets or regions without losing details.
• Comfort contributing real ideas to offer and promotional strategy.

Responsibilities

• Own the system of record for local GTM work—managing intake, prioritization, timelines, and status across active market initiatives.
• Lead offer planning and strategy for Fiber, developing pricing, promotions, and product positioning.
• Assist partners in annual and quarterly planning cycles.
• Assess business models and make data-informed decisions, maintaining offers and tactics through their lifecycle.
• Develop and maintain a local offers playbook enabling delivery of local targets and tracking performance.
• Be the single point of accountability for requests from ask to execution, ensuring cross-functional alignment.

Skills

GTM Operations

Local Ideation

Playbook Management

Execution Discipline

Cross-functional Collab

Data-driven decisions

Project Management

Education

Bachelor's degree + 7 years experience

Advanced degree

Tools

Asana

Job description

T-Mobile USA, Inc. is seeking a Sr Commercial Marketing Manager, Local Offers & Playbook to connect national Fiber Acquisition strategies with market-level execution.

You will manage intake, shape local offers, and drive cross-functional alignment across Marketing, Product, Pricing, Analytics, and Channel teams. The role blends program management with strategic ideation, requiring strong organization and creativity to deliver locally relevant offers and a living playbook.