Senior Living Sales & Growth Director

Cima Senior Living; Mineral Wells (TX); On-site; USD 60,000 - 65,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Health Savings & Flexible Spending

Life/AD&D Insurance

Short- & Long-Term Disability

Accident, Cancer, Critical Illness, & 

Hospital Indemnity Insurance

Employee Assistance Program

Perks at Work Discount Program

Job summary

Cima Senior Living in Mineral Wells, TX is seeking a Sales Director to lead community sales and marketing initiatives to drive occupancy and meet budget goals.

Develop quarterly marketing plans with leadership, build referral networks with healthcare providers and local organizations, and manage CRM activities and move-ins.

This weekday role includes occasional weekends/evenings, a collaborative team environment, and a strong focus on compassionate care for seniors.

Qualifications

• Bachelor's degree preferred in business/marketing or related field.
• 2–4 years of experience in senior living sales preferred.
• Valid driver's license required.
• 18 years of age or older.

Responsibilities

• Lead and execute community sales and marketing initiatives to drive occupancy, including tours, lead follow-up, CRM management, competitive analysis, and achievement of census and budget goals.
• Develop and implement quarterly marketing plans in collaboration with leadership, incorporating outreach strategies, market trends, strengths/weaknesses, and performance tracking.
• Build strong referral and community relationships through networking, presentations, events, and partnerships with healthcare providers, senior services, and local organizations.
• Enhance the community's brand and reputation by managing social media and online reviews, coordinating move-ins, maintaining marketing materials and reports, and upholding confidentiality and professional standards.

Skills

Excellent communication

Interpersonal skills

Customer-focused

Self-motivated

Time management

Organizational skills

Problem-solving

Conflict management

Independent work

Education

Bachelor's degree in business/marketing or related field

Tools

CRM software

Job description

Cima Senior Living in Mineral Wells, TX is seeking a Sales Director to lead community sales and marketing initiatives to drive occupancy and meet budget goals.

Develop quarterly marketing plans with leadership, build referral networks with healthcare providers and local organizations, and manage CRM activities and move-ins.

This weekday role includes occasional weekends/evenings, a collaborative team environment, and a strong focus on compassionate care for seniors.