Sales Director

Cima Senior Living; Mineral Wells (TX); On-site; USD 60,000 - 65,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Health Savings & Flexible Spending

Life/AD&D Insurance

Short- & Long-Term Disability

Accident, Cancer, Critical Illness, & 

Hospital Indemnity Insurance

Employee Assistance Program

Perks at Work Discount Program

Job summary

Cima Senior Living in Mineral Wells, TX is seeking a Sales Director to lead community sales and marketing initiatives to drive occupancy and meet budget goals.

Develop quarterly marketing plans with leadership, build referral networks with healthcare providers and local organizations, and manage CRM activities and move-ins.

This weekday role includes occasional weekends/evenings, a collaborative team environment, and a strong focus on compassionate care for seniors.

Qualifications

• Bachelor's degree preferred in business/marketing or related field.
• 2–4 years of experience in senior living sales preferred.
• Valid driver's license required.
• 18 years of age or older.

Responsibilities

• Lead and execute community sales and marketing initiatives to drive occupancy, including tours, lead follow-up, CRM management, competitive analysis, and achievement of census and budget goals.
• Develop and implement quarterly marketing plans in collaboration with leadership, incorporating outreach strategies, market trends, strengths/weaknesses, and performance tracking.
• Build strong referral and community relationships through networking, presentations, events, and partnerships with healthcare providers, senior services, and local organizations.
• Enhance the community's brand and reputation by managing social media and online reviews, coordinating move-ins, maintaining marketing materials and reports, and upholding confidentiality and professional standards.

Skills

Excellent communication

Interpersonal skills

Customer-focused

Self-motivated

Time management

Organizational skills

Problem-solving

Conflict management

Independent work

Education

Bachelor's degree in business/marketing or related field

Tools

CRM software

Job description

Sales Director | Lakewell Court | Cima Senior Living | Mineral Wells, TX
$60,000–$65,000/year + move in bonuses | Full-Time Days

Make a difference in someone's life every day.

We offer fulfilling roles in assisted living and memory care, where staff can make a meaningful impact while working in a respectful and enriching setting.

Why Join Us?

• Competitive Pay: $60,000- $65,000/year + Credit for experience | Plus move in bonuses!
• Schedule: Monday - Friday | 8:00am - 5:00pm | Occasional weekends and evenings as needed
• Supportive Team: We value our employees as much as our residents
• Quick Hiring: Apply today and hear back within 48 hours

What You’ll Do:

• Lead and execute community sales and marketing initiatives to drive occupancy, including tours, lead follow-up, CRM management, competitive analysis, and achievement of census and budget goals.
• Develop and implement quarterly marketing plans in collaboration with leadership, incorporating outreach strategies, market trends, strengths/weaknesses, and performance tracking.
• Build strong referral and community relationships through networking, presentations, events, and partnerships with healthcare providers, senior services, and local organizations.
• Enhance the community's brand and reputation by managing social media and online reviews, coordinating move-ins, maintaining marketing materials and reports, and upholding confidentiality and professional standards.

What You’ll Need:

• Excellent communication and interpersonal skills; able to build relationships with residents, families, and staff
• Customer-focused mindset with a caring, compassionate approach to working with seniors
• Self-motivated and results-driven, with strong organizational, problem-solving, and conflict-management skills and the ability to work independently while effectively managing time and priorities
• Bachelor's degree in business, marketing, or a related field (preferred).
• 2-4 years of experience, preferably in Senior Living sales
• Valid Driver's License
• 18 years of age or older

Benefits Available to You:

• Medical, dental, and vision insurance
• Health Savings & Flexible Spending Accounts
• Life/AD&D Insurance
• Short- & Long-Term Disability
• Accident, Cancer, Critical Illness, & Hospital Indemnity Insurance
• Employee Assistance Program
• Perks at Work Discount Program

We are an Equal Opportunity Employer and are committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, ancestry, disability, medical condition, genetic information, marital status, veteran or military status, citizenship status, pregnancy (including childbirth, lactation, and related conditions), political affiliation, or any other status protected by applicable federal, state, or local laws.

We are committed to providing an inclusive and accessible recruitment process. If you require accommodations during the interview process, please let us know. Reasonable accommodations will be provided upon request to ensure equal opportunity for all applicants.

Applicants may be subject to a background check. Employees in this position must be able to satisfactorily perform the essential functions of the position. If requested, this organization will make every effort to provide reasonable accommodations to enable employees with disabilities to perform the position’s essential job duties. As markets change and the Organization grows, job descriptions may change over time as requirements and employee skill levels evolve. With this understanding, this organization retains the right to change or assign other duties to this position.