Senior Living Sales Director — Drive Occupancy & Partnerships

Cima Senior Living; Cleburne (TX); On-site; USD 60,000 - 65,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

HSA / FSA

Life/AD&D Insurance

Disability Insurance

Critical Illness / Hospital Indemnity

Job summary

Cima Senior Living in Cleburne, TX is seeking a Sales Director to lead community sales and marketing initiatives, tour prospects, manage CRM, and drive occupancy to meet census and budget goals.

You will develop quarterly marketing plans with leadership, build referral networks with healthcare providers and local organizations, and strengthen the community brand through social media and moving coordination.

Qualifications

• Excellent communication and interpersonal skills.
• Customer-focused mindset with a caring approach to working with seniors.
• Self-motivated, results-driven with strong organizational, problem-solving, and prioritization skills.
• Bachelor's degree in business, marketing, or related field preferred.

Responsibilities

• Lead and execute community sales and marketing initiatives to drive occupancy, including tours, lead follow-up, CRM management, competitive analysis, and achievement of census and budget goals.
• Develop and implement quarterly marketing plans in collaboration with leadership, incorporating outreach strategies, market trends, strengths/weaknesses, and performance tracking.
• Build strong referral and community relationships through networking, presentations, events, and partnerships with healthcare providers, senior services, and local organizations.
• Enhance the community's brand and reputation by managing social media and online reviews, coordinating move-ins, maintaining marketing materials and reports, and upholding confidentiality and professional standards.

Skills

Communication

Customer-focused

Self-motivated

Time management

Education

Bachelor's degree

Job description

Cima Senior Living in Cleburne, TX is seeking a Sales Director to lead community sales and marketing initiatives, tour prospects, manage CRM, and drive occupancy to meet census and budget goals.

You will develop quarterly marketing plans with leadership, build referral networks with healthcare providers and local organizations, and strengthen the community brand through social media and moving coordination.