PPC Manager, Senior Living (Remote, Los Angeles)

Blacksmith Agency LLC; Los Angeles (CA); Remote; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is seeking a PPC Manager, Senior Living to own paid media for a portfolio of senior living clients across Google Ads, Meta, LinkedIn and Microsoft Ads, defining strategy and execution.

You will manage budgets, bidding, targeting, and creative testing; ensure accurate conversion tracking with GA4, Tag Manager and platform pixels; develop 90-day roadmaps; and drive account growth through retention and upsell, with clear communication on live calls.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvements with client examples.
• Agency experience managing multiple clients simultaneously.
• Strong English communication with US clients on live calls.
• Experience in senior living or multi-location businesses is a plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Manage budget allocation, bidding, targeting and creative testing.
• Ensure accurate conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client.
• Drive account growth through retention and upsell.

Skills

Clear spoken English

Agency experience

Multi-client management

Strategic storytelling

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

GA4

Google Tag Manager

Job description

Blacksmith Agency

• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As PPC Manager, Senior Living you own paid media for a book of senior living clients (senior living operators and home care agencies with many communities): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for senior living or similar multi-location businesses is a strong plus.