Senior Living Community Sales Director - Census Growth

Arbor Post AcuteBERKELEY; Berkeley (CA); On-site; USD 90,000 - 105,000; Full time

Job summary

The Arbor at Berkeley is seeking a Community Sales Director to lead occupancy growth and drive revenue in a fast-paced senior living environment. You will oversee sales activity, build a strong team culture, and serve as a brand ambassador in the local market.

You will manage lead follow-up, conduct tours with families, and close move-ins while maintaining exceptional customer service. The role requires strong relationships and results-oriented leadership.

Qualifications

• Senior living sales experience preferred, ideally in Assisted Living and Memory Care.
• Strong ability to conduct tours, follow up with leads, and close move-ins.
• Comfortable working with families during emotional and time-sensitive decisions.
• Strong CRM follow-up and pipeline management skills.

Responsibilities

• Build a strong sales culture in the community and align with leadership.
• Develop and implement sales strategies to drive occupancy and revenue growth.
• Monitor sales performance metrics and forecast future results.
• Collaborate with internal departments to support smooth operations and customer satisfaction.
• Lead Ambassador Training with the Executive Director and team.
• Stay informed on market trends and pricing to guide strategy.

Skills

Senior living sales

Tours & follow-up

CRM & pipeline

Referral relationships

Census growth

Leadership & coaching

Job description

The Arbor at Berkeley is seeking a Community Sales Director to lead occupancy growth and drive revenue in a fast-paced senior living environment. You will oversee sales activity, build a strong team culture, and serve as a brand ambassador in the local market.

You will manage lead follow-up, conduct tours with families, and close move-ins while maintaining exceptional customer service. The role requires strong relationships and results-oriented leadership.