Senior Living Community Sales Director

PACS Group; Berkeley (CA); On-site; USD 90,000 - 105,000; Full time

Job summary

The Arbor at Berkeley, part of PACS, seeks a Community Sales Director to drive occupancy growth through relationship-based sales with families and move-ins. You will balance hospitality with accountability, guiding a local team and representing the community in the market.

Ideal candidates bring senior living sales experience, strong CRM and pipeline management, and a proven ability to close moves while building referrals.

Qualifications

• Senior living sales experience preferred, ideally in Assisted Living and Memory Care.
• Proven ability to conduct tours, follow up with leads, and close move-ins.
• Strong CRM follow-up and pipeline management skills.
• Ability to build referral relationships and represent the community in the local market.

Responsibilities

• Build sales culture with leadership to optimize objectives, systems, resources, and goals.
• Develop and implement sales strategies to drive occupancy and revenue growth.
• Monitor performance metrics and forecast sales with the Executive Director.
• Collaborate with internal teams to ensure smooth operations and customer satisfaction.
• Lead Ambassador training and market intelligence efforts to guide decision-making.

Skills

Senior living sales

Tours & closures

CRM follow-up

Relationship building

Market growth

Education

Bachelor’s degree in business/marketing

Tools

CRM software

Job description

The Arbor at Berkeley, part of PACS, seeks a Community Sales Director to drive occupancy growth through relationship-based sales with families and move-ins. You will balance hospitality with accountability, guiding a local team and representing the community in the market.

Ideal candidates bring senior living sales experience, strong CRM and pipeline management, and a proven ability to close moves while building referrals.