Senior Living Community Relations & Growth Director

Frontida Assisted Living Inc.; Three Rivers (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

Frontida Assisted Living Inc. is seeking a Community Relations Director to drive occupancy through strategic marketing initiatives and strong relationships with potential residents and families. The role requires promoting the company and brand while coordinating outreach and events.

The Director will lead marketing efforts, manage lead generation, and collaborate with care and operations teams to ensure a smooth move‑in and positive resident experience, with flexible hours and travel as needed.

Qualifications

• Experience in marketing and sales to increase brand awareness and generate leads.
• Strong written and verbal communication, able to relate to residents, families, staff and professionals.
• Ability to utilize CRM systems and maintain sales records, content management and reporting.

Responsibilities

• Develop and execute a comprehensive marketing and sales plan to achieve occupancy goals.
• Conduct tours for prospective residents and families, highlighting relevant features and benefits.
• Follow up with leads via calls, emails, and in-person visits to close sales.

Skills

Marketing strategy

Sales experience

CRM systems

Tools

CRM (Welcome Home)

Job description

Frontida Assisted Living Inc. is seeking a Community Relations Director to drive occupancy through strategic marketing initiatives and strong relationships with potential residents and families. The role requires promoting the company and brand while coordinating outreach and events.

The Director will lead marketing efforts, manage lead generation, and collaborate with care and operations teams to ensure a smooth move‑in and positive resident experience, with flexible hours and travel as needed.