Community Relations Director

Maimonides Health Center; Virginia Beach (VA); On-site; USD 70,000 - 110,000; Full time

Job summary

Maimonides Health Center is seeking a Community Relations Director to drive occupancy growth for its Assisted Living Facility by managing leads, tours, and partnerships. You will coordinate move-in processes, collaborate with clinical teams, and develop outreach campaigns to increase qualified leads and conversions, while reporting on occupancy trends and pipeline status.

Applicants should have a Bachelor's degree and 2–5 years in sales, marketing, or community relations, with strong

Qualifications

• Bachelor’s degree in Marketing, Business, Healthcare Administration, or related field preferred.
• Minimum 2–5 years of sales, marketing, or community relations experience, preferably in senior living, healthcare, or hospitality.
• Proven track record of meeting or exceeding occupancy or sales goals.
• Strong interpersonal, communication, and presentation skills.
• Ability to build trust with families, referral partners, and internal teams.
• Highly organized with strong attention to detail and followthrough.

Responsibilities

• Manage all inbound and outbound leads with timely follow-up and CRM documentation.
• Conduct tours for prospective residents and families, communicating value and care model.
• Develop strategic plans to increase occupancy and target census levels.
• Create promotional offers and outreach campaigns to boost lead volume and conversion.
• Analyze lead sources and data to refine sales strategies and outcomes.
• Coordinate move-in processes and ensure a seamless resident experience.
• Complete initial assessments with clinical and operations teams.
• Prepare and process resident agreements and admission paperwork.
• Serve as primary contact for families throughout decision and move-in.
• Build referral relationships with hospitals, SNFs, rehab centers, and home health agencies.
• Develop partnerships with community organizations and local businesses.
• Represent the community at networking events and health fairs.
• Maintain communication with referral partners to sustain lead flow; align sales with capacity.
• Provide reports on sales activity, pipeline, occupancy trends, and outreach.
• Participate in leadership meetings and contribute to strategic planning.

Skills

Sales proficiency

Communication

Relationship building

Organizational skills

Education

Bachelor's degree in Marketing/Business/Healthcare Administration

Job description

Overview

The Community Relations Director is responsible for driving occupancy growth for the Assisted Living Facility through proactive lead generation, relationship management, and exceptional service to prospective residents and families. This role serves as the primary liaison between the community and referral partners, oversees the full sales cycle from inquiry through movein, and develops strategic outreach and marketing initiatives to increase qualified leads and conversions.

Responsibilities

• Manage all inbound and outbound leads, ensuring timely follow-up and accurate documentation in the CRM system
• Conduct tours for prospective residents and families, effectively communicating the community’s value, services, and care model
• Develop and execute strategic plans to increase occupancy and maintain target census levels
• Create and implement promotional offers, incentives, and outreach campaigns to increase lead volume and conversion
• Analyze lead sources and conversion data to refine sales strategies and improve outcomes
• Coordinate all aspects of the movein process, ensuring a seamless experience for residents and families
• Complete initial assessments in collaboration with clinical and operations teams
• Prepare and process resident agreements, admission paperwork, and required documentation accurately and efficiently
• Serve as the primary point of contact for families throughout the decisionmaking and movein process
• Build and maintain strong referral relationships with hospitals, skilled nursing facilities, rehabilitation centers, home health agencies, and other downstream providers
• Develop partnerships with community organizations, senior centers, faithbased groups, and local businesses
• Represent the community at networking events, health fairs, and professional meetings
• Maintain consistent communication with referral partners to drive sustained lead flowWork closely with the Executive Director, clinical team, and department leaders to align sales efforts with operational capacity and resident care needs
• Provide regular reports on sales activity, pipeline status, occupancy trends, and outreach efforts
• Participate in leadership meetings and contribute to overall strategic planning

Qualifications

• Bachelor’s degree in Marketing, Business, Healthcare Administration, or related field preferred
• Minimum of 2–5 years of sales, marketing, or community relations experience, preferably in senior living, healthcare, or hospitality
• Proven track record of meeting or exceeding occupancy or sales goals
• Strong interpersonal, communication, and presentation skills
• Ability to build trust with families, referral partners, and internal teams
• Highly organized with strong attention to detail and followthrough