Community Relations Director

GreenTree Healthcare Management; Virginia Beach (VA); On-site; USD 75,000 - 110,000; Full time

Job summary

GreenTree Healthcare Management in Virginia Beach seeks a Community Relations Director to drive occupancy by leading outreach, managing leads, and coordinating tours for prospects and families.

In this role you’ll build referral partnerships with hospitals and local providers, develop marketing plans, and guide move‑in processes from inquiry to residency. Collaboration with leadership ensures alignment with capacity and resident care needs.

Qualifications

• Bachelor’s degree in Marketing, Business, Healthcare Administration, or related field preferred.
• 2–5 years of sales, marketing, or community relations experience in senior living, healthcare, or hospitality.
• Proven track record of meeting or exceeding occupancy or sales goals.
• Strong interpersonal, communication, and presentation skills.

Responsibilities

• Manage inbound/outbound leads with timely follow-up and CRM documentation.
• Conduct tours for prospective residents and families, communicating value and care model.
• Develop plans to increase occupancy and maintain census targets.
• Create promotional offers and outreach campaigns to boost leads and conversions.
• Coordinate move‑in processes and ensure a seamless resident experience.
• Build and maintain referral relationships with hospitals, SNFs, rehab centers, and home health agencies.
• Represent the community at networking events and health fairs.
• Provide regular sales activity reports and contribute to strategic planning.

Skills

Lead generation

Relationship management

Sales goal achievement

Communication skills

Education

Bachelor’s degree in Marketing, Business, Healthcare Administration, or related field

Job description

Overview

The Community Relations Director is responsible for driving occupancy growth for the Assisted Living Facility through proactive lead generation, relationship management, and exceptional service to prospective residents and families. This role serves as the primary liaison between the community and referral partners, oversees the full sales cycle from inquiry through movein, and develops strategic outreach and marketing initiatives to increase qualified leads and conversions.

Responsibilities

• Manage all inbound and outbound leads, ensuring timely follow-up and accurate documentation in the CRM system
• Conduct tours for prospective residents and families, effectively communicating the community’s value, services, and care model
• Develop and execute strategic plans to increase occupancy and maintain target census levels
• Create and implement promotional offers, incentives, and outreach campaigns to increase lead volume and conversion
• Analyze lead sources and conversion data to refine sales strategies and improve outcomes
• Coordinate all aspects of the movein process, ensuring a seamless experience for residents and families
• Complete initial assessments in collaboration with clinical and operations teams
• Prepare and process resident agreements, admission paperwork, and required documentation accurately and efficiently
• Serve as the primary point of contact for families throughout the decisionmaking and movein process
• Build and maintain strong referral relationships with hospitals, skilled nursing facilities, rehabilitation centers, home health agencies, and other downstream providers
• Develop partnerships with community organizations, senior centers, faithbased groups, and local businesses
• Represent the community at networking events, health fairs, and professional meetings
• Maintain consistent communication with referral partners to drive sustained lead flowWork closely with the Executive Director, clinical team, and department leaders to align sales efforts with operational capacity and resident care needs
• Provide regular reports on sales activity, pipeline status, occupancy trends, and outreach efforts
• Participate in leadership meetings and contribute to overall strategic planning

Qualifications

• Bachelor’s degree in Marketing, Business, Healthcare Administration, or related field preferred
• Minimum of 2–5 years of sales, marketing, or community relations experience, preferably in senior living, healthcare, or hospitality
• Proven track record of meeting or exceeding occupancy or sales goals
• Strong interpersonal, communication, and presentation skills
• Ability to build trust with families, referral partners, and internal teams
• Highly organized with strong attention to detail and followthrough