Senior Director, Remote B2B Customer Lifecycle Strategy

Dentsu International Americas, LLC; New York (NY); Remote; USD 136,000 - 185,000; Full time

Benefits offered by this job

Medical Insurance

Vision Insurance

Dental Insurance

Life Insurance

Disability Insurance

401k

Flexible PTO

15 paid holidays per year

Parental Leave

Job summary

Merkle, an agency of dentsu, is seeking a Senior Director, Customer Lifecycle Marketing Strategy to lead omni-channel programs for Wealth Management and Insurance clients in a B2B context. You will translate data insights into strategic campaigns and nurture executive-level client relationships to drive measurable ROI.

You will collaborate with cross-functional teams and partner agencies, shape data-driven messaging, and guide the client through complex marketing transformations while balancing

Qualifications

• Experience working with Wealth Management (Financial Advisor) or Group Insurance clients within the B2B space.
• Bachelor’s Degree required.
• 10+ years of experience in data driven marketing – specifically CRM, email, online/offline media.
• Deep understanding of the customer lifecycle and how messaging strategy drives the experience.

Responsibilities

• Lead the building, development, and delivery of strategic omni-channel marketing plans.
• Be a subject matter expert and translate new technology - particularly in the areas of 1st party data marketing and CRM - into new marketing ideas for the client
• Show a strong understanding of differences in marketing to customers in different verticals and environments.
• Develop trusted, long-term relationships with key client contacts and executives.
• Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities, and original thinking.
• Collaborate with team leadership (account management, operations, creative, analytics etc.), and partner agencies to turn ideas into executable plans
• Identify key data points and measurements to show the impact of our approach and strategy on the client’s business.

Skills

CRM

Email marketing

Data-driven marketing

PowerPoint

Client facing communication

Relationship management

Strategic planning

Education

Bachelor's Degree

Tools

Excel

CRM software

Job description

Merkle, an agency of dentsu, is seeking a Senior Director, Customer Lifecycle Marketing Strategy to lead omni-channel programs for Wealth Management and Insurance clients in a B2B context. You will translate data insights into strategic campaigns and nurture executive-level client relationships to drive measurable ROI.

You will collaborate with cross-functional teams and partner agencies, shape data-driven messaging, and guide the client through complex marketing transformations while balancing