Remote Senior Director, B2B Customer Lifecycle Marketing

Dentsu; Chicago (IL); Hybrid; USD 136,000 - 185,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Paid time off

15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Merkle, part of dentsu, seeks a Senior Director, Customer Lifecycle Marketing Strategy for an Insurance/Wealth Management client in the B2B space. The role reports to the VP and leads a team to develop and deliver strategy-driven omni-channel campaigns that drive measurable ROI.

You will translate data and CRM technology into innovative marketing ideas, build trusted client relationships, and collaborate across account management, analytics, and creative teams while travel is involved as needed.

Qualifications

• Bachelor’s Degree required.
• 10+ years of data driven marketing – CRM, email, online/offline media.
• 5+ years in an agency or consulting firm.
• Experience with Wealth Management or Group Insurance clients in B2B.
• Proficiency in Excel and research tools; strong data-driven decision making.
• Strong writing, presentation, and client-facing communication skills.
• Ability to translate data analysis into actionable marketing recommendations and presentations using PowerPoint.

Responsibilities

• Lead the building, development, and delivery of strategic omni-channel marketing plans.
• Translate new technology in 1st party data marketing and CRM into client ideas.
• Demonstrate understanding of marketing to different verticals and environments.
• Develop trusted, long-term client relationships with executives.
• Ensure meaningful client value through best-practice solutions and original thinking.
• Collaborate with leadership and partner agencies to turn ideas into executable plans.
• Identify key data points and measurements to show ROI impact.

Skills

CRM Marketing

Email Marketing

Data-driven marketing

PowerPoint

Presentation skills

Education

Bachelor's Degree

Tools

Excel

PowerPoint

Research tools

Job description

Merkle, part of dentsu, seeks a Senior Director, Customer Lifecycle Marketing Strategy for an Insurance/Wealth Management client in the B2B space. The role reports to the VP and leads a team to develop and deliver strategy-driven omni-channel campaigns that drive measurable ROI.

You will translate data and CRM technology into innovative marketing ideas, build trusted client relationships, and collaborate across account management, analytics, and creative teams while travel is involved as needed.