Lifecycle Marketing Lead — AI-Powered Growth

caribou; United States; Sur place; USD 120 000 - 160 000; Plein temps

Résumé du poste

Caribou is seeking a data-driven Senior Product Marketing Manager to own the end-to-end lifecycle strategy and customer communications journey across email, SMS, in-app messaging, and call scripting—from pre-submission through conversion.

You will leverage segmentation, experimentation, and AI capabilities to turn touchpoints into measurable conversion lift and sustained retention, while leading product Go-To-Market launches end-to-end.

Qualifications

• Experience: 5-8 years of experience in B2B or B2C Ecommerce/Fintech product marketing, lifecycle marketing, or growth marketing.
• Lifecycle Mastery: Proven track record of managing multi-channel communications (email, SMS, call scripts, in-app) across complex conversion funnels.
• AI & MarTech Proficiency: Hands-on experience with customer engagement platforms (e.g., Braze, HubSpot, Customer.io, Marketo), product analytics (e.g., Amplitude, Mixpanel), and leveraging modern AI workflows for content generation and campaign optimization
• Data & Testing Rigor: Strong background in holdout testing, incrementality modeling, A/B testing, and converting behavioral telemetry into actionable audience segments.
• Cross-Functional Leadership: Demonstrated success partnering with Legal and Compliance teams.

Responsabilités

• Set the overall lifecycle communications strategy across email, SMS, in-app messaging, and call scripting for pre-submission through conversion.
• Build sophisticated segmentation and targeting based on user behavior, lead source, intent, lifecycle stage, and telemetry signals.
• Represent Lifecycle Marketing in cross-functional planning for AI customer decisioning and content personalization.
• Partner with Product and UX to build contextual in-app messaging and guided flows that drive feature adoption at moments of user intent.
• Lead GTM strategies for new feature releases, product tiers, and service enhancements with defined audiences and success metrics.
• Provide high-converting call scripts, pitch collateral, release briefs, and customer playbooks to Sales and Operations.

Connaissances

Lifecycle marketing

AI workflows

Cross-functional leadership

Data analysis

Growth marketing

Outils

Braze

HubSpot

Customer.io

Marketo

Amplitude

Mixpanel

Description du poste

Caribou is seeking a data-driven Senior Product Marketing Manager to own the end-to-end lifecycle strategy and customer communications journey across email, SMS, in-app messaging, and call scripting—from pre-submission through conversion.

You will leverage segmentation, experimentation, and AI capabilities to turn touchpoints into measurable conversion lift and sustained retention, while leading product Go-To-Market launches end-to-end.