Lifecycle Marketing Manager – AI‑Driven Fintech Growth

Caribou Financial; United States; Hybrid; USD 135,000 - 166,000; Full time

Benefits offered by this job

Equity options

401(k) retirement plan

Paid parental leave

Medical/dental/vision plans

HSAs/FSAs

Job summary

Caribou Financial is seeking a Senior Product Marketing Manager to own end-to-end Lifecycle strategy and customer communications—from pre-submission to conversion and beyond. You will lead multi-channel messaging (email, SMS, in-app, calls) with data-driven segmentation, AI-driven personalization, and cross-functional GTM initiatives.

The role sits at the intersection of Product, Performance Marketing, Brand, Sales & Operations, and Analytics & Data Science, and requires 5–8 years in

Qualifications

• 5-8 years of experience in B2B or B2C Ecommerce/Fintech product marketing, lifecycle marketing, or growth marketing
• Proven track record of multi-channel communications across email, SMS, call scripts and in-app
• Hands-on experience with AI workflows for content generation and campaign optimization
• Strong background in holdout testing, incrementality, A/B testing
• Cross-functional collaboration with Legal/Compliance, Data Science, Product, Sales/Operations
• Exceptional copywriting and messaging for high-converting campaigns

Responsibilities

• End-to-End Communications Journey across email, SMS, in-app messaging and call scripting
• Segmentation & Personalization based on behavior, intent, lifecycle, and telemetry
• AI-Driven engagement to boost conversion lift and retention
• In-App & Multi-Channel experiences with product/UX for feature adoption
• Lead GTM strategies for new features, tiers, and services
• Enablement: provide sales and operations with scripts, collateral, briefs and playbooks
• Governance: ensure compliance in personalization and AI-enabled messaging
• Collaborate with Voice of Customer, Marketing and User Research for insights

Skills

Lifecycle marketing

Cross-functional leadership

A/B testing

Copywriting

AI workflows

Tools

Braze

HubSpot

Customer.io

Marketo

Amplitude

Mixpanel

Job description

Caribou Financial is seeking a Senior Product Marketing Manager to own end-to-end Lifecycle strategy and customer communications—from pre-submission to conversion and beyond. You will lead multi-channel messaging (email, SMS, in-app, calls) with data-driven segmentation, AI-driven personalization, and cross-functional GTM initiatives.

The role sits at the intersection of Product, Performance Marketing, Brand, Sales & Operations, and Analytics & Data Science, and requires 5–8 years in