Senior Lifecycle Marketing Lead (AI-Driven Growth)

Caribou Financial, Inc.; Denver (CO); Hybrid; USD 135,000 - 166,000; Full time

Benefits offered by this job

Equity options

Generous paid time off

Parental leave

Medical/dental/vision insurance

Professional development stipend

Employee referral program

Job summary

Caribou Financial, Inc. is seeking a Senior Product Marketing Manager who will own the end-to-end Lifecycle strategy and customer communications.

The role sits at the intersection of Product, Performance Marketing, Brand, Sales & Operations, and Analytics & Data Science, driving multi-channel engagement from pre-submission to conversion. You will leverage segmentation, experimentation, and AI capabilities to optimize touchpoints across email, SMS, in-app messaging, and calls, while leading GTM

Qualifications

• 5-8 years of experience in B2B or B2C Ecommerce/Fintech product marketing, lifecycle marketing, or growth marketing.
• Proven track record of managing multi-channel communications (email, SMS, call scripts, in-app) across complex conversion funnels.
• Hands-on experience with customer engagement platforms (Braze, HubSpot, Customer.io, Marketo) and product analytics (Amplitude, Mixpanel).
• Experience leveraging AI workflows for content generation and campaign optimization.
• Cross-functional collaboration with Legal/Compliance, Data Science, Product, and Sales/Operations.

Responsibilities

• Set lifecycle strategy and communications architecture across email, SMS, in-app messaging, and call scripting for all funnel stages.
• Build sophisticated segmentation and targeting frameworks based on user behavior and telemetry signals.
• Lead AI-driven customer engagement, content generation, and campaign optimization to improve conversion and retention.
• Partner with Product and UX teams to design contextual in-app messaging and guided flows that drive feature adoption at moments of user intent.
• Lead end-to-end GTM launches for new features, product tiers, and service enhancements.

Skills

Lifecycle marketing

Multi-channel campaigns

AI-driven personalization

Segmentation & targeting

Copywriting & messaging

Cross-functional leadership

Tools

Braze

HubSpot

Customer.io

Marketo

Amplitude

Tableau/Looker

Job description

Caribou Financial, Inc. is seeking a Senior Product Marketing Manager who will own the end-to-end Lifecycle strategy and customer communications.

The role sits at the intersection of Product, Performance Marketing, Brand, Sales & Operations, and Analytics & Data Science, driving multi-channel engagement from pre-submission to conversion. You will leverage segmentation, experimentation, and AI capabilities to optimize touchpoints across email, SMS, in-app messaging, and calls, while leading GTM