Senior Lifecycle Marketing Lead

The Western Union Company; Atlanta (GA); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, vision, and life保险

Paid time off

Parental leave

401(k) plan

Job summary

The Western Union Company is seeking a Senior Manager, Lifecycle Marketing to lead high-impact customer journeys across onboarding, engagement, retention, loyalty, and reactivation. You will shape segmentation and orchestrate automated flows using marketing automation platforms.

Based in Atlanta or NYC, you’ll work in a hybrid environment, collaborating with Product, Analytics, Marketing, Legal, and Customer Support to optimize core metrics such as retention, NPS, and churn while delivering

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 6+ years in lifecycle marketing, CRM, retention, or subscription/e-commerce roles.
• Experience with CDPs, marketing automation (Salesforce, Braze, Adobe), and analytics tools.
• Strong data interpretation, segmentation logic, and collaboration with data scientists.
• Ability to manage multiple campaigns and cross-functional deadlines.
• Experience leading a small execution team.

Responsibilities

• Develop and maintain onboarding, engagement, retention, loyalty, and advocacy programs.
• Define audience segments using behavioral signals and lifecycle stages.
• Design and manage automated multi-channel campaigns across email, SMS, push, web, and app.
• Run A/B tests, measure outcomes, and refine journeys.
• Collaborate with Product, Analytics, Marketing, Legal, and Customer Support.
• Track metrics like retention, repeat purchases, NPS, churn; translate to actions.

Skills

Lifecycle marketing

CRM

Marketing automation

Data interpretation

Segmentation

Cross-functional collaboration

Team leadership

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Braze

Adobe

CDP

Job description

The Western Union Company is seeking a Senior Manager, Lifecycle Marketing to lead high-impact customer journeys across onboarding, engagement, retention, loyalty, and reactivation. You will shape segmentation and orchestrate automated flows using marketing automation platforms.

Based in Atlanta or NYC, you’ll work in a hybrid environment, collaborating with Product, Analytics, Marketing, Legal, and Customer Support to optimize core metrics such as retention, NPS, and churn while delivering