Senior Lifecycle Marketing Strategist

Northwest Bank

Independence Township (OH)

Sur place

USD 120 000 - 165 000

Plein temps

14 jours+

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Résumé du poste

Northwest Bank is seeking a strategic Senior Lifecycle Marketing Lead to own personalized customer communications across the lifecycle. You will drive engagement, retention, and growth through targeted, data-driven campaigns, spanning email, direct mail, and CDP activation.

The role sits at the intersection of marketing, data, technology, and customer experience, requiring collaboration with Analytics, Product, Compliance, and Operations to ensure responsible, impactful marketing that meets

Qualifications

Bachelor’s degree in Marketing, Business, Communications, Journalism, or related field.
3-5 years directly related, progressively responsible work experience.
3-5 years experience in brand management, marketing, content strategy, or related fields.
3-5 years Demonstrated experience with Email platforms (HubSpot or similar).
2-3 years Familiarity with Customer Data Platforms (CDP) or similar tools.
2-3 years Familiarity with direct mail operations and campaigns.
3-5 years Knowledge of addressable audience data, data privacy, and consent management.
3-5 years Strong writing and editorial skills for financial audiences.

Responsabilités

Develop lifecycle marketing strategies for customer acquisition, onboarding, engagement, retention, and relationship deepening.
Create customer contact strategies and journey frameworks to improve experiences and growth.
Lead cross-channel campaigns across email and direct mail with CRM and digital marketing integration.
Own email marketing campaigns and automated customer journeys, including testing and optimization.
Partner with Analytics, Data, and Technology teams to define audience strategies and activation processes.