Senior Lifecycle Marketing Lead - Remote (US)

Dropbox; San Francisco (CA); A distancia; USD 161.000 - 246.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

RSUs

Bonus program

Descripción de la vacante

Dropbox is seeking a Senior Manager of Lifecycle Marketing to own the lifecycle strategy across onboarding, engagement, retention, monetization, and expansion. You will lead a team of lifecycle marketers, building programs that deepen customer value and drive revenue.

You will partner with Product Growth, Product Marketing, Data Science, and Marketing Ops to connect communications with activation and monetization, while establishing a scalable operating model.

Formación

• 10+ years in lifecycle marketing, CRM, retention, growth marketing, or related fields in SaaS/subscription.
• Significant people-management experience with coaching or leading teams.
• Experience translating lifecycle strategy into programs that drive adoption, retention, monetization, or revenue.
• Deep experience with segmentation, triggers, personalization, experimentation, and automation.
• Strong fluency with CRM and lifecycle systems, data, and measurement.
• Ability to collaborate cross-functionally with Product, Data Science, Marketing Ops, and Engineering.

Responsabilidades

• Own lifecycle strategy and roadmap across onboarding, engagement, retention, monetization, expansion, and multi-product adoption.
• Lead a team of lifecycle marketers and coach talent.
• Build a portfolio of lifecycle programs using customer behavior, product usage, segmentation, triggers, and personalization.
• Partner with Product Growth, Product Marketing, Data Science, Marketing Operations, and other cross-functional teams to connect lifecycle communications with activation and monetization.
• Establish a strong experimentation and measurement approach using controlled tests, holdouts, cohort analysis, and revenue impact.
• Build the operating model for lifecycle marketing including prioritization, planning, governance, and data capabilities.

Conocimientos

Lifecycle marketing

Leadership

Data-driven

Segmentation

Experimentation

CRM & automation

Herramientas

Iterable

CRM systems

Descripción del empleo

Dropbox is seeking a Senior Manager of Lifecycle Marketing to own the lifecycle strategy across onboarding, engagement, retention, monetization, and expansion. You will lead a team of lifecycle marketers, building programs that deepen customer value and drive revenue.

You will partner with Product Growth, Product Marketing, Data Science, and Marketing Ops to connect communications with activation and monetization, while establishing a scalable operating model.