Lifecycle Marketing Lead – Multi-Channel Retention & Growth

The Western Union Company; New York (NY); Hybride; USD 120 000 - 160 000; Plein temps

Avantages offerts par ce poste

Short-term incentives

Health insurance options

Accident and life insurance

Development platforms

401(k) plan

Résumé du poste

The Western Union Company is seeking a Senior Manager, Lifecycle Marketing to design and optimize multi‑channel customer journeys across email, SMS, push notifications, and in‑app experiences.

This hybrid role requires you to be based in the United States, with at least three days per week in the office, and a proven track record in lifecycle strategy, segmentation, testing, and cross‑functional collaboration to boost retention and monetization.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 6+ years in lifecycle marketing, CRM, retention, or subscription/e‑commerce environments.
• Experience with CDPs, marketing automation platforms (Salesforce, Braze, Adobe).
• Strong ability to interpret data and build segmentation logic.
• Ability to manage multiple campaigns, stakeholders, and deadlines.
• Experience leading a small execution team.
• Ability to present reporting to senior management on calendar, tests, and performance.

Responsabilités

• Customer lifecycle strategy and journey mapping across onboarding, engagement, retention, loyalty, and advocacy.
• Audience segmentation using behavioral signals, purchase history, and lifecycle stages.
• Design and manage automated multi‑channel campaigns across email, SMS, push, web, and in‑app.
• Execute A/B tests, measure results, and refine journeys.
• Partner with Product, Analytics, Marketing, Legal, and Support to align experience and compliance.
• Track metrics and translate data into actionable recommendations.

Connaissances

Lifecycle marketing

CRM management

Audience segmentation

Cross-functional collaboration

Data interpretation

Campaign governance

Formation

Bachelor's degree in Marketing, Business, or related field

Outils

Salesforce

Braze

Adobe Marketing Cloud

CDP

Description du poste

The Western Union Company is seeking a Senior Manager, Lifecycle Marketing to design and optimize multi‑channel customer journeys across email, SMS, push notifications, and in‑app experiences.

This hybrid role requires you to be based in the United States, with at least three days per week in the office, and a proven track record in lifecycle strategy, segmentation, testing, and cross‑functional collaboration to boost retention and monetization.