Senior Lifecycle Marketing Manager, Multi-Channel Growth

Western Union; Atlanta (GA); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Parental leave

Career development

Job summary

Western Union is seeking a Senior Manager, Lifecycle Marketing in Atlanta/NYC. Lead customer lifecycle programs across onboarding, engagement, retention, and advocacy, using email, SMS, push, and in-app messaging.

You will define audience segments, run tests, and collaborate with product, analytics, marketing, legal, and support to ensure compliant, effective experiences. Strong data interpretation and leadership of a small team are essential.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 6+ years in lifecycle marketing, CRM, retention, or subscription/e-commerce environments.
• Experience with CDPs, marketing automation platforms (e.g., Salesforce, Braze, Adobe).
• Strong data interpretation and segmentation skills; collaborates with data scientists/analysts.
• Ability to manage multiple campaigns, stakeholders, and deadlines; lead a small execution team.

Responsibilities

• Develop and manage customer lifecycle strategy and journey maps for onboarding, engagement, retention, and advocacy.
• Define and refine audience segments using behavioral data and lifecycle stages.
• Design and manage multi-channel campaigns across email, SMS, push, web, and app touchpoints.
• Run A/B tests, measure results, and optimize journeys for incrementality and holdouts.
• Collaborate with Product, Analytics, Marketing, Legal, and Support to ensure compliant experiences.
• Track retention, repeat purchase, NPS, and churn; translate data into business recommendations.

Skills

Lifecycle marketing

CRM

Data interpretation

Stakeholder management

Education

Bachelor's degree in Marketing/Business or related field

Tools

Salesforce

Braze

Adobe

CDPs

Analytics tools

Job description

Western Union is seeking a Senior Manager, Lifecycle Marketing in Atlanta/NYC. Lead customer lifecycle programs across onboarding, engagement, retention, and advocacy, using email, SMS, push, and in-app messaging.

You will define audience segments, run tests, and collaborate with product, analytics, marketing, legal, and support to ensure compliant, effective experiences. Strong data interpretation and leadership of a small team are essential.