Senior Lifecycle Marketing Lead – Personalization & Growth

Northwest Bank; Bellevue (Allegheny County); Vor Ort; USD 100.000 - 165.000; Vollzeit

Zusammenfassung

Northwest Bank is seeking a strategic Senior Lifecycle Marketing Lead to own the development, execution, and optimization of personalized customer marketing programs across the lifecycle. You will drive engagement, retention, and growth through data-driven communications and experiences.

The role oversees email marketing, direct mail, and CDP journey orchestration, collaborating with Marketing, Digital, Analytics, Product, Technology, and Compliance to ensure personalized initiatives are

Qualifikationen

• Bachelor's degree in Marketing, Business, Communications, Journalism, or related field.
• 3-5 years direct related experience in marketing/brand management or content strategy.
• Proven experience with email platforms (HubSpot or similar).
• Familiarity with CDP or journey orchestration technologies.
• Experience with direct mail operations and integrated customer engagement programs.
• Strong writing and editorial skills; ability to simplify financial concepts.

Aufgaben

• Develop and execute lifecycle marketing strategies to acquire, onboard, engage, retain, and deepen relationships.
• Create customer contact strategies and journey frameworks to improve experiences and growth.
• Lead cross-channel programs across email and direct mail with CRM and digital partners.
• Own email campaigns, journeys, audience targeting, testing, deliverability, and performance monitoring.
• Collaborate with Analytics, Data, and Technology to define audience strategies and activation processes.
• Partner with Marketing, Compliance, Legal, and Risk to ensure compliant communications.

Kenntnisse

Lifecycle marketing

Email marketing

CDP

Direct mail

Cross-channel execution

Analytics

Stakeholder collaboration

Ausbildung

Bachelor's degree in Marketing/Business/Communications/Jounalism

Tools

HubSpot

Salesforce Marketing Cloud

Adobe Campaign

Jobbeschreibung

Northwest Bank is seeking a strategic Senior Lifecycle Marketing Lead to own the development, execution, and optimization of personalized customer marketing programs across the lifecycle. You will drive engagement, retention, and growth through data-driven communications and experiences.

The role oversees email marketing, direct mail, and CDP journey orchestration, collaborating with Marketing, Digital, Analytics, Product, Technology, and Compliance to ensure personalized initiatives are