Senior Manager, Lifecycle Marketing

Western Union; Atlanta (GA); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Parental leave

Career development

Job summary

Western Union is seeking a Senior Manager, Lifecycle Marketing in Atlanta/NYC. Lead customer lifecycle programs across onboarding, engagement, retention, and advocacy, using email, SMS, push, and in-app messaging.

You will define audience segments, run tests, and collaborate with product, analytics, marketing, legal, and support to ensure compliant, effective experiences. Strong data interpretation and leadership of a small team are essential.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 6+ years in lifecycle marketing, CRM, retention, or subscription/e-commerce environments.
• Experience with CDPs, marketing automation platforms (e.g., Salesforce, Braze, Adobe).
• Strong data interpretation and segmentation skills; collaborates with data scientists/analysts.
• Ability to manage multiple campaigns, stakeholders, and deadlines; lead a small execution team.

Responsibilities

• Develop and manage customer lifecycle strategy and journey maps for onboarding, engagement, retention, and advocacy.
• Define and refine audience segments using behavioral data and lifecycle stages.
• Design and manage multi-channel campaigns across email, SMS, push, web, and app touchpoints.
• Run A/B tests, measure results, and optimize journeys for incrementality and holdouts.
• Collaborate with Product, Analytics, Marketing, Legal, and Support to ensure compliant experiences.
• Track retention, repeat purchase, NPS, and churn; translate data into business recommendations.

Skills

Lifecycle marketing

CRM

Data interpretation

Stakeholder management

Education

Bachelor's degree in Marketing/Business or related field

Tools

Salesforce

Braze

Adobe

CDPs

Analytics tools

Job description

IMPORTANT NOTE:

Candidates must be authorized to work in the United States on a full-time basis; visa sponsorship is not available for this role.

This position requires candidates to be based in Atlanta, NYC with an expectation to work from the office at least three days per week.

Please note that relocation assistance is not provided.

Western Union interacts with millions of consumers around the world to provide money transfer and other financial services through over 350,000 locations, online or in-app. The Marketing teams work to improve customer retention and growth.

The Senior Manager, Lifecycle Marketing is responsible for executing thousands of targeted communications and interaction via email, in-app push notifications or text messages, using marketing automation platforms.

Role Responsibilities

• Customer lifecycle strategy and journey mapping: Build and maintain programs covering onboarding, active engagement, retention, loyalty, reactivation, and advocacy.


• Audience Segmentation: Define and refine customer groups using behavioral signals, purchase history, and lifecycle stages.


• Multi-Channel Campaigns: Design and manage automated flows across email, SMS, push notifications, web, and app touchpoints.


• Testing & Optimization: Run A/B tests, measure experiment results (such as incrementality and holdouts), and refine journeys.


• Cross-Functional Collaboration: Partner with Product Management, Analytics, Marketing, Legal, and Customer Support to align experience and compliance.


• Performance Reporting: Track core metrics (retention rate, repeat purchase rate, NPS, churn) and translate data into actionable business recommendations.

Basic Requirements

• Bachelor's degree in Marketing, Business, or a related field.


• 6+ years in lifecycle marketing, CRM, retention, or subscription/e-commerce environments (varies by seniority).


• Experience with Customer Data Platforms (CDPs), marketing automation platforms (e.g., Salesforce, Braze, Adobe), and customer analytics tools.


• Strong ability to interpret data, build segmentation logic, and partner with data scientists or analysts.


• Capability to manage multiple campaigns, stakeholders, and cross-functional deadlines simultaneously.


• Experience in managing small team for execution.


• Ability to provide and present reporting to senior management related to campaign calendar, testing results and monthly performance stats.

WORKPLACE OPTION

HYBRID

Western Union values in-person collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.

BENEFITS AND OTHER DETAILS

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and best-in-class development platforms, to name a few. Please review the location-specific benefits and note that your recruiter may share additional role-specific benefits during the interview process or in an offer of employment.

United States benefits include:

• Medical, dental, vision, and life insurance


• Paid time off


• Parental leave


• Global adoption assistance


• 401(k) plan

Salary

The base salary range is $120,000.00 to $160,000.00 per year. Total on-target compensation includes a base salary plus annual incentives aligned with individual and company performance. Actual salaries will vary based on the candidate's qualifications, skills, competencies, and work location.

Other Details

We are passionate about honoring our employees' identities and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve.

We do not discriminate based on race, color, national origin, religion, political affiliation, sex, including pregnancy, sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodations to applicants, including those with disabilities, during the recruitment process in accordance with applicable laws.

Estimated Job Posting End Date: 11-30-2026

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.