Senior Lifecycle Marketing Architect

Rugiet Health; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Rugiet Health is seeking a Senior Manager of Lifecycle Marketing to lead the owned-channel program across the full customer journey, from first touch to long-term retention. You will shape strategy, run quarterly roadmaps, and drive activation, refills, and winbacks with testing, creative, and measurement at scale.

Reporting to the Senior Director of Retention and partnering with Growth, Brand, Product, and Analytics, you will balance quarterly roadmap work with hands-on optimization of

Qualifications

• 4+ years in lifecycle, CRM, or retention marketing, with experience leading strategy for a high-growth DTC, subscription, or telehealth business.
• Deep hands-on experience with modern lifecycle platforms. Braze strongly preferred; Klaviyo, Iterable, or equivalent considered.
• A strong track record of designing and reading A/B tests that changed how a business operated, not just tests you ran.
• Sharp analytical instincts and comfort in SQL and BI tools (Domo, Looker, Mode), or the ability to partner closely with analytics teams to get to the answer.
• Excellent creative judgment. You can brief a designer, edit a copywriter, and QA an HTML template.
• Proven ability to own a roadmap and promotional calendar, prioritize ruthlessly, and ship on a cadence.
• Clear, executive-ready communication. You turn campaign results and roadmaps into decisions.

Responsibilities

• Strategic Direction & Roadmap Ownership across email, SMS, push, and in-app.
• Own quarterly lifecycle roadmaps across your areas of the journey, sequencing bets and sizing impact.
• Partner with Growth, Brand, Product, and Analytics on how lifecycle amplifies paid, referral, and organic funnels.
• Contribute to the promo and email calendar for your areas of the lifecycle program, including offers and audiences.
• Coordinate with Growth, Brand, and Merchandising so lifecycle promos land in step with paid campaigns.
• Facilitate and scale Rugiet’s lifecycle testing strategy from hypothesis through readout across subject lines, offers, cadence, segmentation, and creative.
• Build a repeatable testing framework with guardrails on power, duration, and decision criteria.
• Turn wins into standards and losses into learnings the whole team can use.
• Set the creative bar for lifecycle across voice, design, and structure, in partnership with Creative and Brand.
• Brief, review, and QA every campaign that ships, ensuring compliance, on-brand execution, and clean links.
• Own the QA process end-to-end so nothing goes out the door broken or off-brand.
• Own the key metrics that lifecycle drives across the journey, including sign-up completion, first-purchase conversion, activation, refill rate, retention, and channel-attributed revenue.
• Partner with Analytics on attribution, incrementality testing, and lifecycle dashboards.
• Analyze test and campaign performance and translate results into recommendations executives can act on.

Skills

Lifecycle strategy

CRM/Retention marketing

A/B testing design

SQL

Analytics collaboration

Executive communication

Tools

Braze

Klaviyo

Iterable

Domo

Looker

Mode

Job description

Rugiet Health is seeking a Senior Manager of Lifecycle Marketing to lead the owned-channel program across the full customer journey, from first touch to long-term retention. You will shape strategy, run quarterly roadmaps, and drive activation, refills, and winbacks with testing, creative, and measurement at scale.

Reporting to the Senior Director of Retention and partnering with Growth, Brand, Product, and Analytics, you will balance quarterly roadmap work with hands-on optimization of