Lifecycle Marketing Lead - Activation & Retention

Boulder Care; Portland (OR); On-site; USD 110,000 - 160,000; Full time

Job summary

Boulder Care is seeking a hands-on Senior Lifecycle Marketing Manager to own the full lifecycle of patient communications—from initial consideration and enrollment through ongoing care, activation, and re-engagement if care is interrupted.

You will operate at the intersection of lifecycle marketing and product marketing, building campaigns and automations, setting KPIs, and ensuring clarity and compliance within a regulated healthcare environment.

Job description

Boulder Care is seeking a hands-on Senior Lifecycle Marketing Manager to own the full lifecycle of patient communications—from initial consideration and enrollment through ongoing care, activation, and re-engagement if care is interrupted.

You will operate at the intersection of lifecycle marketing and product marketing, building campaigns and automations, setting KPIs, and ensuring clarity and compliance within a regulated healthcare environment.