Senior Lifecycle Marketing: Patient Activation & Retention

Boulder Care; Raleigh (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

Boulder Care is seeking a Senior Lifecycle Marketing Manager to own the full patient lifecycle—from consideration through care, activation, retention, and re-engagement. You’ll build and measure campaigns that scale in a regulated healthcare setting, working at the intersection of lifecycle and product marketing.

The role emphasizes data-driven decision making, cross-functional collaboration with care and product teams, and a hands-on approach to driving activation and long-term engagement.

Qualifications

• Bachelor's degree in Marketing or a related field.
• 5+ years in lifecycle or email marketing, preferably in healthcare or regulated industries.
• Experience with compliant, regulated healthcare communications.

Responsibilities

• Own end-to-end lifecycle campaigns from enrollment to retention.
• Define and track KPIs; optimize programs based on data.
• Collaborate with product, care teams, and design to drive activation and patient engagement.

Skills

Lifecycle marketing

Campaign automation

Data-driven

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Tools

HubSpot

Salesforce

SQL

Job description

Boulder Care is seeking a Senior Lifecycle Marketing Manager to own the full patient lifecycle—from consideration through care, activation, retention, and re-engagement. You’ll build and measure campaigns that scale in a regulated healthcare setting, working at the intersection of lifecycle and product marketing.

The role emphasizes data-driven decision making, cross-functional collaboration with care and product teams, and a hands-on approach to driving activation and long-term engagement.