Senior Manager, Lifecycle Marketing

Rugiet; Austin (TX); On-site; USD 120,000 - 170,000; Full time

Job summary

Rugiet seeks a Senior Manager of Lifecycle Marketing to lead its owned-channel program across the full customer journey, from first touch through long-term retention. You will craft strategy for email, SMS, push, and in-app experiences that activate new customers, drive refills, and win back lapsed patients.

You will own quarterly lifecycle roadmaps, size impact, and align stakeholders on what ships when and why, while partnering with Growth, Brand, Product, and Analytics to harmonize lifecycle

Qualifications

• 4+ years in lifecycle, CRM, or retention marketing for a high-growth DTC, subscription, or telehealth business.
• Hands-on with modern lifecycle platforms; Braze strongly preferred.
• Strong track record designing and reading A/B tests that changed business operations.
• Sharp analytical instincts with SQL and BI tools or ability to partner with analytics teams.
• Excellent creative judgment; able to brief a designer, edit copy, and QA HTML templates.
• Proven ability to own a roadmap and promotional calendar, prioritize ruthlessly, and ship on cadence.
• Clear, executive-ready communication translating campaign results into decisions.

Responsibilities

• Drive strategic direction of Rugiet’s lifecycle program across email, SMS, push, and in-app, from acquisition to retention and winback.
• Own quarterly lifecycle roadmaps, size impact, align stakeholders on release timing and rationale.
• Collaborate with Growth, Brand, Product, and Analytics to integrate lifecycle with paid, referral, and organic funnels.
• Contribute to promo and email calendar, coordinating signals across brand moments and inventory.
• Scale testing strategy from hypothesis through readout, covering subject lines, offers, cadence, and segmentation.
• Build a repeatable testing framework with guardrails on power, duration, and decision criteria.
• Turn wins into standards and losses into learnings for the team.

Skills

Lifecycle marketing

A/B testing

SQL

BI tools

Executive communication

Tools

Braze

Klaviyo

Iterable

Domo

Looker

Mode

Job description

The Senior Manager of Lifecycle Marketing is a strategic and operational lead on Rugiet’s

owned-channel program across the full customer journey, from first touch through long-term

retention. You’ll help set the direction for how we move prospects to first purchase, activate new

customers, drive refills and cross-sell, and win back lapsed patients, building a testing engine, a

creative bar, and a measurement framework that scale with the business.

You’ll report to the Senior Director of Retention and partner closely with Growth, Brand, Product,

and Analytics. This is a role for someone who can zoom between the quarterly roadmap and the

details of a subject line test without dropping a beat.

What You’ll Do

• Help drive the strategic direction of Rugiet’s lifecycle program across email, SMS, push,
• and in-app, spanning acquisition, onboarding, retention, and winback.
• Own quarterly lifecycle roadmaps across your areas of the journey, sequencing bets,
• sizing impact, and aligning stakeholders on what ships when and why.
• Partner with Growth, Brand, Product, and Analytics on how lifecycle amplifies paid,
• referral, and organic funnels and integrates with the broader customer experience.
• Contribute to the promo and email calendar for your areas of the lifecycle program, including offers, timing, audiences, and how it all sequences across the year.
• Coordinate with Growth, Brand, and Merchandising so lifecycle promos land in step with paid campaigns, brand moments, and inventory realities.
• Facilitate and scale Rugiet’s lifecycle testing strategy from hypothesis through readout, covering subject lines, offers, cadence, segmentation, and creative across the journey.
• Build a repeatable testing framework with clear guardrails on power, duration, and decision criteria.
• Turn wins into standards and losses into learnings the whole team can use.

Creative Design & Execution

• Set the creative bar for lifecycle across voice, design, and structure, in partnership with Creative and Brand.
• Brief, review, and QA every campaign that ships, making sure compliance, on-brand execution, and clean links, tokens, and audiences are all buttoned up.
• Own the QA process end-to-end so nothing goes out the door broken or off-brand.

Metric Ownership & Measurement

• Own the key metrics that lifecycle drives across the journey, including sign-up completion, first-purchase conversion, activation, refill rate, retention, and channel‑attributed revenue.
• Partner with Analytics on attribution, incrementality testing, and lifecycle dashboards.
• Analyze test and campaign performance and translate results into recommendations executives can act on.

What You Bring

• 4+ years in lifecycle, CRM, or retention marketing, with experience leading strategy for a high‑growth DTC, subscription, or telehealth business.
• Deep hands‑on experience with modern lifecycle platforms. Braze strongly preferred; Klaviyo, Iterable, or equivalent considered.
• A strong track record of designing and reading A/B tests that changed how a business operated, not just tests you ran.
• Sharp analytical instincts and comfort in SQL and BI tools (Domo, Looker, Mode), or the ability to partner closely with analytics teams to get to the answer.
• Excellent creative judgment. You can brief a designer, edit a copywriter, and QA an HTML template.
• Proven ability to own a roadmap and promotional calendar, prioritize ruthlessly, and ship on a cadence.
• Clear, executive‑ready communication. You turn campaign results and roadmaps into decisions.

Nice to Have

• Experience in a regulated category (health, wellness, financial services) with a working understanding of compliance guardrails.
• Familiarity with incrementality testing and holdout design.

Rugiet sits at the intersection of healthcare, technology, and personalization. We’re rethinking

how patients access specialized treatments with speed, discretion, and real clinical impact. Our

growth is accelerating, our customer base is expanding across new product lines, and lifecycle

is one of the highest‑leverage channels we own across the full patient journey.

If you want to build a modern lifecycle program from the ground up, shape how millions of

patient touchpoints get deployed across email, SMS, push, and in‑app, and directly own the

metrics that drive conversion, retention, and growth, this is a rare role where your work will