Senior Lifecycle Growth Manager, Engagement & AI

Carrot; United States; Remote; USD 125.000 - 140.000; Vollzeit

Zusammenfassung

Carrot is seeking a Senior Member Engagement Manager, Lifecycle to lead end-to-end lifecycle programs across multiple health journeys. You will own strategy, audience segmentation, execution, and performance analysis to drive member engagement and retention.

Collaborate with Marketing Ops, Content, Data, Product, and Customer Success, and leverage AI tools to improve efficiency and outcomes. You will partner with the G&E team on go-to-market initiatives, ensure seamless product integrations, and

Qualifikationen

• Bachelor's degree required.
• 7–10 years of lifecycle/engagement or related marketing experience, preferably in B2C health benefits or regulated consumer tech.
• Experience owning B2C lifecycle programs end-to-end: strategy, journey design, build, performance analysis, optimization.
• Knowledge of personalization strategies in CRM: dynamic content blocks, conditional logic, Liquid, or journey mapping.
• Data-driven with ability to form hypotheses and measure results; communicate with stakeholders to influence strategy.
• Strong cross-functional collaboration and communication across Marketing Ops, Content, Data, Product, and Customer Success.
• Familiarity with AI tools in marketing: ideation, audience analysis, workflow automation, or personalization.

Aufgaben

• Lead new lifecycle experiences for health journeys and programs from concept through post-launch; partner with Marketing Ops, Content, Data, and Product.
• Maintain and optimize lifecycle programs end-to-end across multiple journeys and channels.
• Own data analysis across programs; develop hypotheses, interpret results, and communicate findings to guide strategy.
• Collaborate with G&E team on lifecycle strategy; contribute to personalization and AI-assisted workflows.
• Partner with Product GTM releases, integrating new features into existing programs for sustained engagement.

Kenntnisse

Lifecycle marketing

Data analysis

Cross-functional collaboration

CRM personalization

AI tooling familiarity

Attention to detail

Campaign planning

Ausbildung

Bachelor's Degree

Tools

Blueshift

Salesforce Marketing Cloud

Campaign.io

Jobbeschreibung

Carrot is seeking a Senior Member Engagement Manager, Lifecycle to lead end-to-end lifecycle programs across multiple health journeys. You will own strategy, audience segmentation, execution, and performance analysis to drive member engagement and retention.

Collaborate with Marketing Ops, Content, Data, Product, and Customer Success, and leverage AI tools to improve efficiency and outcomes. You will partner with the G&E team on go-to-market initiatives, ensure seamless product integrations, and