Member Lifecycle Engagement Marketing Lead

TouchCare; Stamford (CT); On-site; USD 100,000 - 125,000; Full time

Benefits offered by this job

Medical benefits

Paid time off

Parental leave

Job summary

TouchCare in Stamford, CT is seeking an Engagement Marketing Manager to own the member lifecycle from awareness through onboarding, activation, and long-term retention. You will build and optimize programs across email, SMS, push, in-app, and social channels to drive action and activation.

You'll partner with Data, Product, and Client Success to define audiences, run triggered journeys, and scale personalized campaigns using automation and AI tools.

Qualifications

• 5+ years of experience in multi-channel lifecycle or engagement marketing for a consumer or member audience.

Responsibilities

• Own the member lifecycle marketing strategy across awareness, onboarding, activation, engagement, and retention with KPIs.

Skills

Lifecycle marketing

CRM platforms

Data analysis

Multi-channel campaigns

B2B2C engagement

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Marketo

Salesforce

Google Analytics

Tableau

Job description

TouchCare in Stamford, CT is seeking an Engagement Marketing Manager to own the member lifecycle from awareness through onboarding, activation, and long-term retention. You will build and optimize programs across email, SMS, push, in-app, and social channels to drive action and activation.

You'll partner with Data, Product, and Client Success to define audiences, run triggered journeys, and scale personalized campaigns using automation and AI tools.