Member Lifecycle Strategy & Engagement Lead

ace; Costa Mesa (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

Auto Club Enterprises seeks a Manager of Member Lifecycle Strategy & Engagement to define and execute end-to-end lifecycle programs across onboarding, activation, engagement, renewal, and retention. You will lead journeys, personalization, and loyalty initiatives, partnering with Analytics, Marketing, and Finance to drive value for over 18 million members.

You will synthesize data, oversee cross-functional initiatives, and coach a team to optimize lifetime value and retention, delivering

Qualifications

• 7+ years leading customer lifecycle strategy, membership programs, loyalty or retention programs, or related consumer services.
• Experience developing customer, member, subscriber, loyalty, or retention strategies that improve engagement, retention, renewal, CLV, or household growth.
• Experience designing lifecycle frameworks, journey maps, engagement models, segmentation or retention programs for membership or services.
• Strong strategic thinking with ability to translate vision into execution plans and measurable outcomes.
• Experience partnering with Analytics/Data Science to define success metrics and translate results into actions.
• Experience working cross-functionally to align priorities and deliver cohesive member experiences.

Responsibilities

• Define and evolve the lifecycle framework across acquisition, onboarding, activation, engagement, renewal, retention, advocacy, and household growth.
• Analyze member behavior and market trends to identify opportunities that strengthen value and differentiation.
• Develop segmentation strategies to deliver personalized experiences at scale.
• Partner with Analytics and Finance to understand drivers of retention, renewal, and lifetime value.
• Evaluate and develop loyalty, rewards, and partner benefits to reinforce engagement and retention objectives.
• Collaborate with Marketing, Digital Engineering, Analytics, Finance, Legal and Operations to align priorities.
• Define and monitor KPIs for engagement, retention, and satisfaction and translate insights into action.
• Track outcomes with dashboards and drive data-informed decisions.
• Build trusted relationships and lead through collaboration while focusing on member and business outcomes.
• Hire, coach, mentor, and motivate staff to achieve lifecycle goals.

Skills

Lifecycle strategy

Loyalty programs

Retention strategies

Cross-functional collaboration

Data-driven decisions

Staff leadership

Job description

Auto Club Enterprises seeks a Manager of Member Lifecycle Strategy & Engagement to define and execute end-to-end lifecycle programs across onboarding, activation, engagement, renewal, and retention. You will lead journeys, personalization, and loyalty initiatives, partnering with Analytics, Marketing, and Finance to drive value for over 18 million members.

You will synthesize data, oversee cross-functional initiatives, and coach a team to optimize lifetime value and retention, delivering