Senior Lifecycle Growth Manager — Activation to Retention

Next-Insurance; Boston (MA); On-site; USD 149,000 - 171,000; Full time

Job summary

ERGO NEXT Insurance is seeking a Senior Lifecycle Marketing Manager to own the full journey for express agents—from activation through long-term retention. You will design onboarding journeys, drive activation, and optimize communications across email, SMS, and direct mail to move agents through milestones.

The role requires 7+ years in lifecycle marketing with hands-on deployment experience on platforms like Iterable, Braze, Bloomreach, or SFMC.

Qualifications

• 7+ years of lifecycle marketing experience covering conversion, retention, and winback.
• 3+ years hands-on execution and deployment with a marketing platform (Iterable, Braze, Bloomreach, SFMC, etc).
• Audacious thinker with high-velocity execution and experimentation.
• Strong analytical skills to measure impact and attribution.
• Experience in dynamic, fast-paced environments wearing multiple hats.

Responsibilities

• Design onboarding journeys to educate and motivate newly appointed agents to activate with high velocity: first portal visit, first quote, and first purchase — fast
• Collaborate with cross-functional teams including product, data, territory managers, and other areas of marketing to drive conversion
• Build trust and celebrate milestones to foster customer relationship and loyalty
• Leverage incentives to increase production and prevent churn
• Design winback programs to re-activate lapsed agents
• Build and deploy automated programs, triggered engagements, and blast campaigns across channels of email, SMS, and direct mail
• Design and run experiments to drive incremental lifts and gain insights
• Analyze engagement and performance metrics using Bloomreach and Tableau to measure success and identify trends and opportunities

Skills

Lifecycle marketing

Data analysis

Experimentation

Cross-functional collaboration

Campaign optimization

Proactive self-starter

Project management

Tools

Iterable

Braze

Bloomreach

SFMC

Job description

ERGO NEXT Insurance is seeking a Senior Lifecycle Marketing Manager to own the full journey for express agents—from activation through long-term retention. You will design onboarding journeys, drive activation, and optimize communications across email, SMS, and direct mail to move agents through milestones.

The role requires 7+ years in lifecycle marketing with hands-on deployment experience on platforms like Iterable, Braze, Bloomreach, or SFMC.