Senior Lifecycle Marketing Manager: Activate, Retain & Grow

Next Insurance; Boston (MA); On-site; USD 120,000 - 160,000; Full time

Job summary

ERGO NEXT in Boston is seeking a Senior Lifecycle Marketing Manager to own the full journey for express agents—from activation through long‑term retention. You will combine deep customer knowledge with data analysis to move agents through milestones, reduce churn, and grow LTV.

This is a high‑impact role with strong cross‑functional collaboration across marketing, product, data, and engineering. You will design onboarding journeys to educate and motivate agents to activate quickly: first portal

Qualifications

• 7+ years of lifecycle marketing experience including lead conversion, retention and winback.
• Proven ability to design onboarding journeys and activation paths.
• Experience designing experiments to drive lift and insights.
• Strong analytical skills to measure impact and attribution.
• Excellent cross-functional collaboration with product, data, and marketing.

Responsibilities

• Design onboarding journeys to activate express agents with high velocity.
• Collaborate with product, data, territory managers, and marketing to drive conversion.
• Build and deploy automated programs and triggered engagements across channels.
• Design winback programs to re-activate lapsed agents.
• Analyze engagement and performance metrics to identify trends and opportunities.

Skills

Lifecycle marketing

Lead conversion

Customer retention

Winback campaigns

A/B testing

Data analysis

Project management

Cross-functional collaboration

Marketing automation platforms

Communication skills

Tools

Iterable

Braze

Bloomreach

SFMC

Tableau

Job description

ERGO NEXT in Boston is seeking a Senior Lifecycle Marketing Manager to own the full journey for express agents—from activation through long‑term retention. You will combine deep customer knowledge with data analysis to move agents through milestones, reduce churn, and grow LTV.

This is a high‑impact role with strong cross‑functional collaboration across marketing, product, data, and engineering. You will design onboarding journeys to educate and motivate agents to activate quickly: first portal