Remote Senior Growth Marketing Manager, Lifecycle & LTV

Ethos; Northern (KY); Hybrid; USD 127,000 - 223,000; Full time

Job summary

Ethos is seeking a data-driven Senior Growth Marketing Manager to own lifecycle across three journeys: converting prospects, expanding existing customers, and scaling a new product line. The role blends self-serve digital with human follow-up via live agents and voice AI, focusing on conversion, trust, and long-term value.

You will design narrative, cadence, and channel mix to move users from first touch to funded policy and beyond, collaborating with Product, Sales, and the voice AI team to

Qualifications

• 6+ years in Lifecycle, Growth Marketing, or CRM at a B2C tech/fintech/insurtech/marketplace company; higher-AOV product experience preferred.
• Copywriting and messaging strategy expertise.
• Self-serve conversion instincts; ability to move customers with no human in the loop.
• Comfortable partnering with a sales organization to optimize the conversion journey.
• Multi-channel mindset across email, SMS, voice AI, in-product, on-page and human follow-up.
• Analytical mindset; fluent in cohort retention, statistical significance, and LTV.
• Technical CRM proficiency with enterprise marketing automation tools (Braze, Iterable, HubSpot, etc.).
• PM collaboration across multiple PMs and cross-functional teams.

Responsibilities

• Own the Lifecycle Strategy and Messaging: design the narrative, cadence, and channel mix that moves users from first touch to funded policy and beyond.
• Convert prospects into customers: build digital nurture and create follow-up content, sequences, and talking points for agents and voice AI.
• Drive cross-sell and upsell: identify the right next product for customers and build triggering messaging and on-page experiences.
• Scale a recently launched product line: manage activation, onboarding, and messaging to turn early traction into a scalable funnel.
• Own retention and LTV: manage post-purchase journeys to keep policies in force and improve LTV.
• Build trust signals across the funnel: work with Marketing and Product on credibility, reviews, and transparency about offerings.
• Own data behind conversion and drop-off: analyze cohorts and funnel curves; create hypotheses and tests.
• Run experiments end-to-end: test messaging, cadence, offers, and channel mix; report significance; roll out winners.
• Cross-functional ownership: align with PMs and Sales leadership; drive decisions and avoid stalled campaigns.
• Scope: balance time across three journeys as they mature.

Skills

Lifecycle Marketing

Copywriting

Self-Serve Conversion

Sales Collaboration

Multi-Channel

Analytics

CRM Tools

PM Collaboration

Job description

Ethos is seeking a data-driven Senior Growth Marketing Manager to own lifecycle across three journeys: converting prospects, expanding existing customers, and scaling a new product line. The role blends self-serve digital with human follow-up via live agents and voice AI, focusing on conversion, trust, and long-term value.

You will design narrative, cadence, and channel mix to move users from first touch to funded policy and beyond, collaborating with Product, Sales, and the voice AI team to