Remote Senior Marketing Strategist for Growth & ABM

Lumen; Phoenix (AZ); A distancia; USD 106.000 - 141.000; Jornada completa

Descripción de la vacante

Lumen is seeking a Senior Lead Marketing Manager to shape scalable, integrated programs that align with sales goals, product launches, and pipeline needs across the US. This role sits at the intersection of strategy and execution, requiring data-driven decisions, cross-functional influence, and the practical use of AI and automation to drive speed, consistency, and scale.

This is a work-from-home position within the United States, with responsibilities spanning multichannel demand generation,

Formación

• Five+ years of experience in B2B marketing
• Experience designing multi-channel programs
• Strong cross-functional influence and collaboration
• Proven ability to translate priorities into measurable programs

Responsabilidades

• Translate business priorities, sales goals, and product launches into integrated marketing strategies.
• Build roadmaps with objectives, audiences, success metrics, and activation plans.
• Design programs that generate demand and expand buying groups.
• Develop scalable frameworks and workflows activated across segments and regions.
• Partner with Field Marketing, Sales, Enablement, Product Marketing, Demand Gen, and Partner teams.
• Establish executive-ready measurement frameworks linking marketing to pipeline.
• Translate data on accounts, opportunities, and engagement into actionable insights.
• Identify AI-enabled workflows to improve research, targeting, content development, planning, activation, and reporting.

Conocimientos

B2B marketing

Demand generation

Account-based marketing

Cross-functional collaboration

Program management

Data-driven decisions

Educación

Bachelor’s degree in Marketing, Business, Communications, or related field

Descripción del empleo

Lumen is seeking a Senior Lead Marketing Manager to shape scalable, integrated programs that align with sales goals, product launches, and pipeline needs across the US. This role sits at the intersection of strategy and execution, requiring data-driven decisions, cross-functional influence, and the practical use of AI and automation to drive speed, consistency, and scale.

This is a work-from-home position within the United States, with responsibilities spanning multichannel demand generation,