Senior Lead Management & Performance Marketing Leader

Usg; Chicago (IL); Vor Ort; USD 120.000 - 170.000; Vollzeit

Benefits dieser Stelle

Medical Insurance

Vision Insurance

Dental Insurance

401(k) with company match

Pension Plan

Paid Time Off

Paid Holidays

Bonus potential

Zusammenfassung

USG, a Chicago-based building products leader, seeks a Manager in Lead Management & Performance Marketing to own the end-to-end lifecycle from capture to closed-loop measurement. You will define the strategy, governance, and backlog for Salesforce CRM and Marketing Cloud, partnering with Marketing, Sales, Digital, and IT to drive adoption and data quality across USG, CGC, and LATAM.

The role focuses on demand generation, funnel optimization, and reporting, delivering measurable revenue impact

Qualifikationen

• Bachelor's degree in Marketing, Business Administration, Analytics, Economics, Data Science or related field.
• 8+ years in B2B lead management, demand generation, or performance marketing; cross-functional leadership.
• Proven product ownership with roadmaps, backlogs, requirements, and ROI focus.
• Extensive Salesforce CRM and Salesforce Marketing Cloud expertise; analytics tooling preferred.

Aufgaben

• Define lead management strategy, operating model, and governance aligned to commercial goals.
• Own the lifecycle from capture to opportunity conversion and measurement.
• Drive platform enablement across Salesforce, Marketing Cloud, and data integration.
• Lead performance marketing planning across paid channels and ABM programs.
• Develop KPI framework and executive dashboards with data-driven insights.

Kenntnisse

Lead management

Demand generation

Cross-functional leadership

Salesforce CRM

Salesforce Marketing Cloud

Analytics

Power BI

Ausbildung

Bachelor's degree in Marketing, Business Administration, Analytics, Economics, Data Science

Tools

Salesforce CRM

Salesforce Marketing Cloud

Adobe Analytics

GA4

Power BI

Tableau

Jobbeschreibung

USG, a Chicago-based building products leader, seeks a Manager in Lead Management & Performance Marketing to own the end-to-end lifecycle from capture to closed-loop measurement. You will define the strategy, governance, and backlog for Salesforce CRM and Marketing Cloud, partnering with Marketing, Sales, Digital, and IT to drive adoption and data quality across USG, CGC, and LATAM.

The role focuses on demand generation, funnel optimization, and reporting, delivering measurable revenue impact