Senior Marketing Performance Lead – Full-Funnel Growth

LP Building Solutions; Nashville (TN); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Tuition reimbursement

Volunteer opportunities

Profit sharing

Job summary

LP Building Solutions in Nashville, TN seeks a Senior Manager, Marketing Performance to translate segment priorities into integrated market programs that boost awareness, leads, and revenue growth. You will lead market-level planning, align campaigns across channels, and partner with Sales, Product, and agency teams to drive measurable outcomes in a hybrid work environment.

Responsibilities include building investment plans, defining performance rhythms, and ensuring campaigns are

Qualifications

• 10+ years of experience in performance marketing, integrated marketing, media planning, regional marketing, channel marketing, demand generation, go-to-market planning, marketing operations, or related disciplines.

Responsibilities

• Lead integrated market performance planning with cross-functional partners to accelerate full-funnel performance.
• Build tailored media, campaign, content, and regional activation strategies by division, region, and audience.
• Establish investment plans and quarterly rhythms connecting market targets to ROI indicators and outcomes.
• Support product launches, growth initiatives, and channel/ homeowner initiatives with locally relevant, sales-aligned activation.
• Translate growth plans into clear campaign direction for internal teams and agencies to execute.
• Coordinate with brand, digital, analytics, and sales ops to ensure campaigns are briefed, approved, launched, and optimized.
• Set planning discipline and performance expectations linking media investment to brand storytelling and sales influence.
• Ensure content and campaigns consider audience needs, product benefits, and regional relevance with measurable next steps.
• Lead a broader marketing performance team enabling cross-functional alignment from strategy to activation.
• Performs other duties as assigned
• Complies with all policies and standards

Skills

Performance marketing

Integrated marketing

Media planning

Regional marketing

Demand generation

Go-to-market planning

Marketing operations

Education

Bachelor's Degree in Marketing, Business, Analytics

Job description

LP Building Solutions in Nashville, TN seeks a Senior Manager, Marketing Performance to translate segment priorities into integrated market programs that boost awareness, leads, and revenue growth. You will lead market-level planning, align campaigns across channels, and partner with Sales, Product, and agency teams to drive measurable outcomes in a hybrid work environment.

Responsibilities include building investment plans, defining performance rhythms, and ensuring campaigns are