Senior PM, GTM & CRM Systems (Lead-to-Opportunity)

GitLab; United States; Remote; USD 150,000 - 210,000; Full time

Benefits offered by this job

Equity compensation & Employee Stock•

Generous Paid Time Off

Job summary

GitLab is seeking a Senior Product Manager to own the Lead-to-Opportunity (L2O) domain within our Salesforce and GTM technology ecosystem. You will drive the multi-quarter roadmap for lead capture, enrichment, scoring, routing, and conversion, aligning Marketing, Sales Development, RevOps, and GTM leadership to measurable outcomes.

You’ll mentor BSAs, shape the operating model, and partner with Marketing, SDR/BDR, Sales, and Enterprise Architecture to ensure scalable, governance-aligned

Qualifications

• 7+ years in Salesforce product management, business systems analysis, or Marketing/Revenue Operations tech roles.
• Experience leading initiatives end-to-end with multiple stakeholders in Marketing and Sales.
• Ability to define, own, and maintain multi-quarter product roadmaps for L2O and GTM systems.

Responsibilities

• Own the Lead-to-Opportunity domain roadmap across lead capture, enrichment, scoring, routing, conversion, and GTM tech stack.
• Lead discovery, requirements workshops, and design sessions translating GTM needs into system specs.
• Run quarterly planning with Engineering Managers and BSAs; balance delivery with stabilization and technical debt.
• Represent domain in cross-team reviews; communicate trade-offs to executives.

Skills

Salesforce product management

Marketing/Revenue Operations

Stakeholder alignment

Product roadmapping

Leadership & mentoring

UAT/acceptance criteria

Education

7+ years in Salesforce product management or related roles

Tools

Salesforce Sales Cloud

Marketing automation platforms (Marketo, HubSpot, Pardot)

Data enrichment & lead routing tools

Job description

GitLab is seeking a Senior Product Manager to own the Lead-to-Opportunity (L2O) domain within our Salesforce and GTM technology ecosystem. You will drive the multi-quarter roadmap for lead capture, enrichment, scoring, routing, and conversion, aligning Marketing, Sales Development, RevOps, and GTM leadership to measurable outcomes.

You’ll mentor BSAs, shape the operating model, and partner with Marketing, SDR/BDR, Sales, and Enterprise Architecture to ensure scalable, governance-aligned