Senior Internal Communications Strategist

Coca Cola Southwest Beverages; Dallas (TX); On-site; USD 75,000 - 110,000; Full time

Job summary

Coca-Cola Southwest Beverages is seeking a Sr. Communications Specialist to develop and execute proactive internal communications.

You will create content for intranets, internal TV, and town halls, ensuring messaging aligns with corporate strategy and brand guidelines. The role requires coordinating with multiple functions, leading teams, overseeing agencies, and driving engagement across internal audiences.

Qualifications

• Bachelor's degree in communications, journalism, public relations, marketing, or related field.
• Minimum 5 years of experience.
• Experience in a management or team leadership role.
• Understands business and develops communications plans that drive outcomes.
• Knows what journalists need for balanced coverage.
• Experience creating digital engagement strategies.
• Oversight experience with partner agencies and creative teams.
• Strong leadership and cross-functional collaboration skills.
• 25-30% travel required.

Responsibilities

• Develop local content (images/copy/video) for internal channels in line with CCSWB corporate and brand communications strategies.
• Execute communications strategies to drive engagement and internal business results.
• Coordinate with CCSWB PACS team, HR business partner and other functions to ensure consistency of messaging.
• Manage internal communications channels (intranet, internal TV network, mobile), including content development, content calendars and regular posting.
• Work closely with Director of PACS to service all business functions and manage outside agencies.
• Track and monitor performance of internal channels.
• Support development of content for speakers and production aspects of employee townhalls.
• Partner with other functional team members to maintain stewardship of the corporate brand, messaging; ensure consistency across channels.
• Copywriting, editing and quality control for all written, verbal and digital communications to internal stakeholders.

Skills

Content Creation

Leadership

Internal Communications

Media Relations

Project Management

Copywriting

Strategy Alignment

Education

Bachelor's degree in communications-related field

Job description

Coca-Cola Southwest Beverages is seeking a Sr. Communications Specialist to develop and execute proactive internal communications.

You will create content for intranets, internal TV, and town halls, ensuring messaging aligns with corporate strategy and brand guidelines. The role requires coordinating with multiple functions, leading teams, overseeing agencies, and driving engagement across internal audiences.