Senior Internal Communications Lead

Coca Cola Southwest Beverages; Inwood (TX); On-site; USD 70,000 - 100,000; Full time

Job summary

The Sr. Communications Specialist at Coca-Cola Southwest Beverages develops and executes proactive internal communications programs that align with business objectives and drive engagement across internal audiences.

You will craft local content (images, copy, video) and ensure consistent messaging on intranet, internal TV, and mobile channels. Collaborating with the PACS team, HR partners, and other stakeholders, you will manage agencies, track channel performance, and support executive town

Qualifications

• Bachelor's degree in communications, journalism, public relations, marketing, or related field.
• Minimum 5 years of experience.
• Experience in a management or team leadership role.
• Understands the business and develops communications and public affairs plans that drive business outcomes.
• Understands what journalists need to do their jobs and how to forge strong media relationships in the interest of securing fair and balanced coverage.
• Experience creating strategies to engage with users, customers, or employees in online communities.
• Experienced in oversight in partner agencies and creative teams.
• Good leadership and communication skills to involve cross functional teams.
• 25-30% travel required

Responsibilities

• Develop local content (images/copy/video) for internal channels in line with CCSWB corporate and brand communications strategies.
• Execute communications strategies to drive Engagement and internal business results
• Coordinate with CCSWB PACS team, HR business partner and other functions to ensure consistency of messaging.
• Manage internal communications channels (eg intranet, internal TV network, mobile), including content development, content calendars and regular posting.
• Work closely with Director of PACS to service all business functions and manage outside agencies
• Track and monitor performance of Internal channels,
• Support development of content for speakers and production aspects of employee townhalls.
• Partner with other functional team members to develop and maintain overall stewardship of the corporate brand, positioning, and messaging; ensure consistency across internal and external channels
• Copywriting, editing and quality control, for all written, verbal and digital communications to internal stakeholders

Education

Bachelor's degree in communications, journalism, public relations, marketing, or related field

Job description

The Sr. Communications Specialist at Coca-Cola Southwest Beverages develops and executes proactive internal communications programs that align with business objectives and drive engagement across internal audiences.

You will craft local content (images, copy, video) and ensure consistent messaging on intranet, internal TV, and mobile channels. Collaborating with the PACS team, HR partners, and other stakeholders, you will manage agencies, track channel performance, and support executive town