Internal Communication Specialist

Heartland Coca-Cola Bottling Company, LLC; Dallas (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

The Sr. Manager of Communications at Coca-Cola Southwest Beverages will lead proactive, integrated corporate communications to reinforce business objectives and brand consistency across internal and external audiences.

You will develop local content, manage digital channels, and drive media relations and training for spokespeople. You will coordinate with PACS, HR, and external agencies, ensuring clear messaging and measurable outcomes, while guiding cross-functional teams in a fast-paced

Qualifications

• Bachelor’s degree in communications, journalism, public relations, marketing, or related field.
• 5 years of experience
• Experience in a management or team leadership role

Responsibilities

• Develop local content (images/copy/video) for internal and external channels in line with CCSWB corporate and brand communications strategies.
• Execute communications strategies to drive internal and external business results
• Coordinate with CCSWB PACS team, HR business partner and other functions to ensure consistency of messaging.
• Manage corporate website and other company digital channels as required.
• Manage internal communications channels (eg intranet, internal TV network), including content development, content calendars and regular posting.
• Maintain relationships with local media contacts; create measurable value for the business and protect and enhance the company’s reputation.
• Work closely with VP of PACS to service all business functions and manage outside agencies
• Coordinate and manage communication training schedule for CCSWB associates.
• Track and monitor media and social trends and the impact of our strategies in the regions.
• Develop content for speakers and production aspects of employee townhalls.
• Partner with other functional team members to develop and maintain overall stewardship of the corporate brand, positioning, and messaging; ensure consistency across internal and external channels
• Copywriting, editing and quality control, for all written, verbal and digital communications to internal stakeholders
• Execute brand communications campaigns in partnership with the VP of Communications and Brand and Commercial team.
• In collaboration with the VP of communications, provide subject-matter expertise and coaching to local Company representatives to help them serve as effective spokespeople and provide guidance to manage potential issues

Skills

Strategic communications

Media relations

Copywriting

Content development

Team leadership

Stakeholder collaboration

Education

Bachelor's degree in communications/public relations

Tools

CMS (Content Management System)

Job description

The Sr. Manager of Communications is responsible for developing and executing proactive, integrated corporate communications programs that successfully reinforces business objectives, vision and strategy for Coca-Cola Southwest Beverages with internal and external audiences. Primary duties include developing and executing internal and external communication programs, improving corporate brand awareness, ensuring consistent messaging across all platforms.The Sr. Manager of Communications is responsible for developing and executing proactive, integrated corporate communications programs that successfully reinforces business objectives, vision and strategy for Coca-Cola Southwest Beverages with internal and external audiences. Primary duties include developing and executing internal and external communication programs, improving corporate brand awareness, ensuring consistent messaging across all platforms.

Duties and Responsibilities

Develop local content (images/copy/video) for internal and external channels in line with CCSWB corporate and brand communications strategies.

Execute communications strategies to drive internal and external business results

Coordinate with CCSWB PACS team, HR business partner and other functions to ensure consistency of messaging.

Manage corporate website and other company digital channels as required.

Manage internal communications channels (eg intranet, internal TV network), including content development, content calendars and regular posting.

Maintain relationships with local media contacts; create measurable value for the business and protect and enhance the company’s reputation.

Work closely with VP of PACS to service all business functions and manage outside agencies

Coordinate and manage communication training schedule for CCSWB associates.

Track and monitor media and social trends and the impact of our strategies in the regions.

Develop content for speakers and production aspects of employee townhalls.

Partner with other functional team members to develop and maintain overall stewardship of the corporate brand, positioning, and messaging; ensure consistency across internal and external channels

Copywriting, editing and quality control, for all written, verbal and digital communications to internal stakeholders

Execute brand communications campaigns in partnership with the VP of Communications and Brand and Commercial team.

In collaboration with the VP of communications, provide subject-matter expertise and coaching to local Company representatives to help them serve as effective spokespeople and provide guidance to manage potential issues

Qualifications

Education:

Bachelor’s degree in communications, journalism, public relations, marketing, or related field.

5 years of experience

Experience in a management or team leadership role

Experience:

Understands the business and develops communications and public affairs plans that drive business outcomes.

Understands what journalists need to do their jobs and how to forge strong media relationships in the interest of securing fair and balanced coverage.

Experience creating strategies to engage with users, customers, or employees in online communities.

Experienced in oversight in partner agencies and creative teams.

Good leadership and communication skills to involve cross functional teams.

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain Texas or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Coca-Cola Southwest Beverages. Please inform us at [e-mail] if you need assistance completing this application or to otherwise participate in the application process.

Coca-Cola Southwest Beverages LLC is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.